Mexico City

Securing Mexico City’s position on the global stage

A critical financial center for the Latin Americas, Mexico City (CDMX) is one of the leading capital cities of the Western Hemisphere, teeming with energy, artistry, and opportunity. However, despite its importance as a cultural and business hub, CDMX’s global image has suffered due to lack of awareness and misperceptions. Our mission was to help the Mayor’s Office tackle the day-to-day structural, social, and reputational issues that were keeping the city from taking its rightful place on the global stage.