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COVID-19 Economic Response and Recovery

Provide Technical Assistance to Small Businesses


Since COVID-19, travelers, particularly younger travelers, have a heightened awareness of environmental sustainability and social and racial equity. As a result, they are more likely to look for evidence that destinations are taking steps to address these issues.

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COVID-19 Economic Response and Recovery

Implement a Financial Counseling and Work Assistance Program


  • Enables residents to make more informed economic decisions
  • Offers additional guidance and pathways for careers
  • Builds residents’ ability to gain access to credit


  • Assumes risk of providing financial guidance
  • Residents do not use the service and/or are unaware of the service

Impact: Low
Implementation time: Slow
Cost: Low Non-profit partners can take the lead on offering a lot of the programming, so costs should be minimal to administer.

Learn more about the Toolkit