COVID-19 Economic Response and Recovery
Provide Access to Funds and Resources for Tourism Businesses to Adapt
Action:
Provide access to finance and technical assistance to help small, tourism and hospitality businesses pivot, adapt, and capitalize on new demands and opportunities in a postpandemic world.
Why:
Keeping local, small businesses is critical for the recovery of your tourism economy. By helping them develop new online communications and sales channels, create new lines of business, or repurpose and adapt their space, you are helping to create longterm revenue solutions.
Background:
In 2020, U.S. travel spend declined by nearly $500 million and, while the industry improved between April and September, progress stalled in the final quarter of the year due to the continued absence of business travel and another surge in COVID-19 cases.
The travel economies of every city and state were affected. Seventy percent of U.S. metropolitan regions have at least 10% of their workforce in leisure and hospitality, and during 2020, cities in more than 18 states experienced 40+% downturn in travel spending. The impact was felt most by small businesses (with fewer than 500 employees), which make up 99.5% of the tourism sector and 60.6% of employment within the sector. Many of them face a time of extreme liquidity strain and most of them entered the pandemic with very limited cash flow.
Women and minorities have also been hard hit, with women- and minority-owned businesses comprising 63.5% of U.S. accommodation and food services businesses and 46.5% of arts and entertainment businesses.
Given that COVID-19 will probably be around for a long time, many tourism businesses will need to adapt and/or reinvent themselves for “the new normal.”
Case Study
Bellville Downtown District Marketplace
Belleville is a town located between Toronto and Ottawa in Canada. During Canada’s strict lockdown in 2020, the Downtown Belleville Improvement Area (a business improvement district) decided to embark on a project to create an online marketplace called the Downtown District Marketplace.
In just four weeks, the BID launched a website which allowed nearly two-dozen businesses to receive orders for curbside pickup. Today, the website hosts over a thousand products from local businesses, including restaurants, artisan markets, art associations, and galleries. It has attracted more than 50,000 visitors and over 1,000 orders. In fact, the marketplace has been such a success that the BID is no longer supporting it with grant funding.
The BID is currently developing the site to add shipping. Currently, customers can pick up curbside, or merchants manage deliveries themselves.
How the marketplace works
The BID created the marketplace on the Shopify platform. The platform charges the BID $299/month, plus $10/month for a multi vendor marketplace app, which means the BID does not become the merchant.
The BID was fortunate to have two young staff members with the technical skills needed to design a website. They created pages for each local business, which only they could access and edit.
Shopify collects the money from the sales, and the BID pays its merchants every 2 weeks. Each local business is responsible for paying credit card and transaction fees. The BID doesn’t take any commission. The local businesses greatest concern about the marketplace was payment terms. Early on in the project, the BID spent many hours sorting out payments to the local businesses, but it has since managed to automate this process.
Launching the marketplace
The BID launched the marketplace with a teaser campaign, which included VIP access to the first 250 people that signed up for its newsletter. In this way, it was able to gather feedback on issues that early users faced and make adjustments before opening to the general public.
Its subsequent marketing tactics have included social media (paid and organic), digital advertisements, local radio, and press releases sent to local and national media outlets. Local partners have also provided content and written features for the Marketplace.
The BID did not receive support from the city to launch the Marketplace. It did, however, receive funding from a regional marketing board to run a contest on the website — users who spent $50 could win Marketplace gift cards to use on their
next purchase.
How To Adopt This Approach:
The project’s success was based on strong relationships with local businesses
1. Assemble and train a group of 5–10 local business owners, who will become
your ambassadors to get other merchants on board
2. Regularly engage business owners and provide sufficient training about the sales platform, recognizing that different business owners have different levels of digital literacy. This will mean creating step-by-step guides, complete with screenshots on how to add products and make payments
3. Help merchants to become confident selling online. Just as a shop needs an attractive window display, a website needs beautiful photos. Merchants will also have to do their own marketing to drive traffic from their website to the Marketplace, for example, by posting and buying advertisements on social media.
Do:
- Do spend time building the trust and confidence of your member businesses.
- Do regularly engage with your business owners and provide support based on their differing levels of digital literacy.
- Do set aside considerable time at the beginning to sort out payments from Shopify to vendors.
Don’t:
- Don’t assume any knowledge. Create stepby- step guides, and share information on how businesses can take good photographs, buy ads, and market their businesses on social media.
Learn more about the Tactical Guide
COVID-19 Economic Response and Recovery
Leverage virtual technology platforms and software to develop industry-specific opportunities
Ways to Help Youth Prepare to Enter the Labor Market
Background:
In light of social distancing and COVID-19 regulations, many summer youth programs were canceled and year-round programs significantly curtailed. These programs, however, are critical for underserved populations, both financially and as a means of providing youth with opportunities to develop skills and exposure to careers.
Youth overall have been gravely impacted by unemployment due to COVID-19, with rates generally higher in 2020 than during and after the Great Recession. Minority youth have experienced the greatest impact from unemployment, and youth generally have been disproportionately represented in job losses in industries such as food service, recreation, and hospitality.
Given the importance of youth employment, both for financial reasons and to ensuring exposure to the world of work, this toolkit highlights two programs that successfully pivoted to a virtual approach. Successful elements of both programs, to varying degrees, include:
Each example, to varying degrees, includes the following essential elements:
Major employers are key.
In both the Charlotte Mayor’s Youth Employment Program (MYEP) and the DTE Energy Summer Youth Internship Program (SYIP) examples, major employers (both large and growing) played major roles in the success of their respective programs. Due to their size, they are able to dedicate the human resources, and in some cases the financial resources, to providing summer employment opportunities for youth.
Commitment to growing talent for industries that are high-demand locally.
The MYEP and SYIP both focus on industries that are growing locally. The SYIP includes a focus on specifically growing the energy talent pipeline to ensure it has an ongoing supply of talent, while the MYEP program is focused on exposing youth to local opportunities in the city’s target industries as a talent development strategy and a workforce retention tool.
Robust partnerships improved program funding and programming.
The MYEP was closely connected to the secondary school system — both for funding and for access to teacher mentors — and the SYIP program had close partnerships with the local public workforce system and a youth-focused non-profit. These partnerships enhanced both programs’ ability to pivot quickly from an in-person to a virtual approach.
Leveraged virtual technology platforms and software to deliver engaging, relevant content.
In both examples, the lead organization procured one or more third parties to provide or develop content to use in their virtual internship program. MYEP’s solution was totally customized, while SYIP’s was more “off the shelf,” but in both cases, the use of a blended approach — engagement in a web-based program plus employer-specific activities — allowed the programs to provide a rich, diverse experience.
Case Study #1
Mayor’s Youth Employment Program (MYEP), Charlotte, NC
Program Overview:
- July 6–August 7
- Mondays–Thursdays from 9:30–2:30
- 315 Participants
- 20 Team Leads
- Teams of 4–5
- $900 Scholarship
The Mayor’s Youth Employment Program has been connecting youth in Charlotte with local employers since 1986 with a focus on leveraging relationships with businesses and the community to provide meaningful, career-oriented internships for youth. While MYEP had traditionally provided in-person experiences, it was clear early in 2020 that in-person internships were not an option for the over 500 students enrolled in the program.
In March, the City of Charlotte’s MYEP team began reimagining what a virtual internship might look like. Through a connection with the Charlotte Executive Leadership Council (CELC), the team contracted with Radius Learning, a company that develops workbased education pathways with the private sector and academic institutions. They immediately began to re-engineer the MYEP’s summer experience and were quickly joined by Charlotte-Mecklenburg Schools (CMS) and LinkedIn Learning in the effort to identify and secure funding, human capital resources, and learning assets.
Over a period of weeks, the aforementioned partners, also known as the MYEP Virtual Pathways Team, collaborated with leading employers in the region to develop five virtual pathways:
- Advanced Manufacturing
- Business & Finance
- Technology
- Innovation
- Healthcare
Charlotte employers shared learning and development content and information on their skills profiles, which Radius then incorporated into five week pathway experiences for MYEP participants. Each pathway included 100 hours of skills-based tasks simulating future jobs and was aligned with an overall project related to a real-world challenge in the community. The MYEP Virtual Pathways Team worked to design experiences so youth felt like they had a job, rather than watching someone else do a job, in order to create buy-in and opportunities for growth. They also were intentional about designing work-based learning activities through which participants would experience success and have a sense of contributing towards the greater good.
Virtual pathways consisted of:
- Skills development provided in partnership with Radius Learning and LinkedIn Learning
- Work-based adventures to expose participants to the tasks they will face in future roles
- Coaching sessions with team leads from Charlotte-Mecklenburg Schools
- Industry interactive sessions with representatives from local employers
- Life skills sessions focused on developing confidence and professional habits
The design of each pathway included Radius Learning’s 360° Future Skills Fundamentals framework that focuses on the changing skills needed for the next generation of work. Key skill areas include organizational, socioemotional, rational, technological and entrepreneurial. The pathways and the platform were built by Radius Learning in about 90 days
Key Partnerships:
- City of Charlotte Youth Programs administers the program and is one of the funders.
- Charlotte-Mecklenburg Schools (CMS) CTE provided Perkins funding for 20 Career and Technical Education teachers to mentor youth through the process.
- The curriculum was developed and provided by Radius Learning and LinkedIn Learning.
- Radius Learning built the platform.
- Industry partners included Bank of America, Atrium Healthcare, Siemens, Accenture, Sealed Air, Rare Roots Hospitality, Red Ventures, Balfour Beatty Construction, Corsan, LS3P, Beacon Partners, Cardinal Innovations Healthcare, Project 658, Messer.
- Although the Charlotte Executive Leadership Council did not provide funding for the project, the organization advocated on behalf of the MYEP, which was very helpful.
Funding:
The total budget of the MYEP program was approximately $474,680 (not including six staff members). Of that, business partners donated approximately $277,280 for student scholarships. The virtual platform (developed by Radius) cost $100,000 of which $72,590 was paid by the City and $27,140 was paid by Charlotte-Mecklenburg Schools.
Key Challenges:
Leveraging funding streams to pay students.
One challenge identified by the MYEP team was determining how to utilize the various funding streams available to provide monetary compensation to students. The city revised its vendor requirements to allow students to receive scholarships at the end of the program. Youth were classified as “program participants” and staff provided hours completion documentation to the city’s Human Resources Department. An additional 100 students were funded through CMS and turned in weekly timesheets.
Access to technology and the Internet.
The city leveraged federal Perkins funding provided through CMS and corporate donations to ensure all participating youth had access to a Chromebook and hotspot. MYEP provided hotspots to students who were not enrolled in CMS. Although Chromebook limitations caused some students to experience technical issues when accessing the learning platform, the close relationship with Radius Learning allowed the City of Charlotte and CMS to real-time troubleshoot issues for students. Platform developers now have working knowledge of Chromebook limitations and can develop future content that will work with all available equipment provided to the students.
Summary of Project Impact
- 50-plus professionals engaged with youth
- 291 youth earned certificates provided by top employers.
- Youth in the program:
– Developed new financial technologies with Bank of America
– Reimagined the city’s infrastructure with Siemens
– Expanded healthcare access with Atrium
– Developed sustainable innovations with Sealed Air
– Designed platforms to support small businesses with Accenture
Adapt This Approach:
Steps to Success – Step 3
Step 3a: Employer Partnerships
- Sign up employers for 3–5 tracks.
- Develop concepts for 5 tracks.
- Share track concepts with prospective industry partners.
- Scope engagement with executives at prospective employers. Executives communicate hiring challenges and future talent needs.
- Present employers with custom track concepts resulting from scoping sessions.
- Sign up 3–5 employers to lead tracks.
- Engage employer in scoping pathways
- Executive assigns a liaison/champion for pathway success.
- Managers share sample tasks and job assignments for target occupations.
- HR shares hiring assessments and candidate criteria.
- Develop pathway and submit concepts for review and collaborative editing with employer.
- Employer sets target outcomes (ideal number of students, potential hiring commitments) for success.
- Employer approves pathway
- Schedule employer volunteers to engage with youth.
- Managers upload videos, write welcome messages, and provide introductory letters for each pathway stage.
- Assign managers to coach/engage with student teams at structured touchpoints throughout the program.
- Develop and provide for employer review a schedule of programmed interactions for employees engaged in the delivery of pathway program.
- Schedule 2–3 webinars with SMEs from the company.
Step 3b: Learning and Experience Design
- Develop pathway blueprints
- Develop learning design architecture and refine with team.
- Collaborate with school CTE program to define conditions for student success and scope pathway skills for beginner skill level.
- Develop blueprint for the required number of hours, outlining authentic work-based tasks to be completed at each stage.
- Based on employer feedback, adapt pathway for each track.
- Develop pathway for each track
- Define separate assignments and work-based learning tasks for each track based on employer feedback.
- Build in LinkedIn Learning paths to provide interactive content for each track.
- Demo a day in the life of a youth participant to partners and refine based on feedback.
- Submit pathways to partners and employers for collaborative review.
- Demo student experience
- Present experience to select youth participants and get feedback. Refine.
- Build assessment systems for managers to provide feedback to students at key stages.
- Schedule interactions between students and managers to align with pathway content.
- Demo pathways to partners as time allows prior to program launch.
Step 3c: Digital Design and Development
- Build pathways with interactive platform
- Define essential features for each track.
- Test features on platform.
- Scope virtual experience and interactive elements.
- Demo and launch virtual pathways.
- Upload each pathway onto the platform and demo to partners. Test IT infrastructure.
- License team subscriptions for tools to assign to students.
- Launch virtual pathways for students to access.
Step 3d: Pathway Delivery Plan
- Schedule pathway programming and delivery.
- Schedule the complete set of interactions between students, industry partners, and volunteers.
- Work with partners to define conditions for a successful experience for each stakeholder.
- Develop, refine, approve pathway management (outcomes strategy) plan.
Cost and Time Commitments:
The MYEP team was able to reimagine this program within 90 days due in large part to their partnerships with CMS and major employers in the region as well as its ability to rapidly procure the services of a learning technology partner.
Additionally, because this was a city-run program, the City of Charlotte Youth Programs staff were able to bring to bear their own staff time to redesign the program. For cities interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing relationships and coordination with partners and employers
- Ability to leverage third party vendors to quickly design and develop programming and/or other needed program elements
- Availability of staff to redesign the program
- Funding flexibility. Although Charlotte was able to pull this off in 90 days, MYEP leadership noted that additional planning time would have benefited their model and likely allowed for the inclusion of additional pathways and participants.
Do:
Act early:
- Begin to reimagine how to provide services via an asset-based approach.
- Identify elements and infrastructure currently available to your program.
- Think about what additional elements, infrastructure, and technology would be nice to have (virtual learning platform, funding for stipends, additional staff support, alignment with in-demand industry sectors, etc.).
- Identify partners with similar missions and initiatives who may be interested in collaborating. Use your connections across your economic ecosystem to help identify industry partners who can contribute (monetary, work-based learning assistance, etc.).
- Come to the table with ideas. Be willing to listen to ideas of others.
- Look for common ground that can help you develop a plan.
- Do evaluate proven models, such as the Swiss Apprenticeship system that seek alignment between education and employment.
- Do identify virtual work-based learning experiences that are flexible and offer access to future employment.
- Do find partners who can deliver online learning platforms that track activity, hours, and progress.
- Do think about scale and how this project can be scaled up for multiple participants or year-round learning.
- Do reach out to local school systems to see how goals can be leveraged.
Don’t:
- Don’t assume funding streams can all be used in the same way. Creative thinking and problem-solving may be needed to identify which program components each funding stream can support and how to ensure documentation requirements are met.
Resources:
Case Study #2
DTE Energy “Work From Anywhere”
Toolkit and Summer Youth Internship Program, Detroit, MI
Program Overview:
- Training stipend of $15/hr
- Up to $450 per week
- Up to 10,000 residents by September 2021
- Anticipate 80% receiving wraparound support
DTE Energy (NYSE: DTE) is a Detroit-based diversified energy company serving more than 3 million electric and natural gas customers in Michigan. Since 2017, DTE has worked directly with the city of Detroit on a variety of workforce and talent development efforts that align with the company’s aspirations to be a “Force for Growth” and promote prosperity in the communities where DTE’s 10,000- plus employees live and serve.
This includes projects that move the organization closer to achieving DTE’s “Employment and Education” goals including:
- Closing the digital divide impacting Detroit schoolchildren
- Providing FIRST Robotics sponsorships
- Hosting and participating in workshops and educational programs
- Providing training and work-based experiences that include internships and cooperatives
DTE believes internships offer a win-win opportunity for the company to share knowledge with the next generation of leaders and position youth for future success in a learning environment that also fills DTE’s talent pipeline with motivated, prepared candidates.
As a result of this commitment, DTE traditionally employs or sponsors 1,500 students annually: 850 interns on-site and 650 students through the DTE Energy Foundation that are supported through programs such as Grow Detroit Young Talent (GYDT), a summer program that serves 8,000 youth.
In early 2020, when it was clear the COVID-19 pandemic would greatly impact its summer intern programs, DTE leaders knew they needed to find a way to sustain these opportunities for students. DTE leaders formed an emergency planning team comprising experts who had worked together to tackle big workforce and talent challenges for more than three years.
A key partner in this effort was the Detroit Employment Solutions Corporation (DESC), the City of Detroit’s workforce agency and one of 16 Michigan Works! agencies statewide. The team met weekly to transition its on-site internship approach into a full virtual program. Team members knew converting internship programs to a virtual or “work from anywhere” office needed to include new and creative ways to complete meaningful work, collaborate with leaders and co-workers, and stay socially connected without meeting in person.
As a result of these efforts, DTE reimagined the structure of its programs, and provided a corporate contribution in March 2020 of $1,000,000 for stipends for their career pathway interns, and the deployment of virtual work experience platforms. DTE’s Workforce Development team also developed a Work From Anywhere Toolkit to aid other companies moving to virtual internships. In the summer of 2020, DTE served more than 500 interns, including 86 high school students. Stipends for high school students ranged from $11 to $13 per hour during a six-week experience with engaging activities and training designed to build employability skills.
Youth virtually connected with mentors daily and had opportunities to connect with their peers the same way. They also engaged with two web-based platforms as part of their internship program: 1) Educational Data Systems, Inc. (EDSI) provided a variety of virtual instructor-led training specific to the energy industry, using a project-based approach through cohorts of students to provide practical application of skills; and 2) Virtual Job Shadow provided career exploration opportunities.
Key Partnerships:
- DTE Energy provided internal in-kind support from across the company to ensure the success and sustainability of the program.
- Multiple business units worked to develop the toolkit, provide IT hardware and support, and mentor and engage youth throughout their internships.
- Grow Detroit’s Young Talent (GDYT) is a citywide summer jobs program that trains and employs young adults between the ages of 14 and 24 for up to 120 hours.
- Detroit Employment Solutions Corporation (DESC) is the City of Detroit’s workforce agency and reports to the Mayor’s Workforce Development Board, which was established by the Mayor of Detroit. DESC is also the lead agency for Detroit at Work, which provides job placement, search, training, career advisement and other supportive services to tens of thousands of Detroiters every year. DESC was instrumental in the redesign of the program.
Funding:
DTE and the DTE Foundation provided extensive financial and in-kind resources to support the Summer Youth Internship Program and a corresponding toolkit:
- The toolkit was funded through in-kind and repurposed DTE corporate funds and developed in partnership with several DTE business units.
- The DTE IT department set up a mobile laptop and hotspot assignment and support center to ensure all summer interns could successfully access virtual opportunities.
- The DTE Foundation provides $600,000 every year to fund program operations and student stipends for career pathway interns that work at companies across the region and are registered with Grow Detroit’s Young Talent.
- DTE dedicates two full-time employees to run its high school intern program; other staff helped as needed to support the transition to a virtual design. During the six-week program, four employees dedicated approximately 25% of their time to support the program.
- DTE provided funding to GDYT at the end of 2019 to support the purchase of the Educational Data Systems, Inc. (EDSI) and Virtual Job Shadow platforms used for the internship program.
Key Challenges:
Virtual connections pose challenges to initial relationship building.
In the beginning, students took a bit longer to feel comfortable connecting with their mentors and DTE staff. DTE’s Workforce Development team worked to develop engaging programming with interactive segments each day including Motivational Mondays, TikTok Tuesdays, Wellness Wednesdays, and Interactive Thursdays. Mentors and staff also checked in with each student twice daily to build rapport with the students.
Virtual programs still need to help interns develop professional skills, while simultaneously introducing them to the workforce.
Interns need structure that supports both needs, so the program was designed with virtual work, virtual job shadowing, career awareness, essential skills training, mentorship, and networking components in mind.
- 67% of the program focused on work within assigned business units
– Job-specific work exposure
– Virtual mentors
– Capstone project - 33% of the program focused on career development
– Office and skilled trades training
– Motivational speakers
– Virtual tours
Students’ home environments may not be ideal for a virtual internship approach
The program recognizes that students may join from challenging remote work environments or homes that are not ideally suited for remote work. Specific challenges included lack of air conditioning; a private, quiet place to work; and or home environments where students were uncomfortable sharing on camera. Purchasing virtual backgrounds for students can help students feel comfortable to turn on their camera while at home. Program mentors and leaders recognized this, focused on wellness of the student and worked to maintain engagement with students through daily check-ins and interactive programming in spite of these challenges.
Summary of Project Impact
DTE reports the following outcomes:
- 95% of the 500 youth transitioned to virtual operations
- 86 high school students (16–18 years old) served
– 100% transitioned to a virtual internship
– 80% completion rate
– 300+ hours volunteered by mentors
DTE is committed to continuous improvement and asked all 500 students to complete surveys at the beginning and the end of the program. Of youth who participated:
- 83% found it easy/very easy to transition to virtual work
- 96% agreed/strongly agreed they developed meaningful connections
- 81% rated their workgroups as highly or generally available and responsive and their leaders at 71%
- 81% reported an excellent experience with their mentor
- 60% prefer combination of virtual and on-site work
- 24% prefer on-site work
- 14% prefer virtual
- 88% said the program fully met expectations or exceeded expectations
DTE expects that next year will see a hybrid approach and intends to use the feedback and data collected to improve the program and prepare for next year.
Adapt This Approach:
DTE developed a detailed 31-page toolkit as a resource to help other organizations create a successful and efficient virtual internship program. The following map was developed by DTE to outline the development process:
Cost and Time Commitments:
DTE and the DTE Foundation provided extensive financial and in-kind resources to reimagine its Summer Youth Internship Program and develop the corresponding toolkit. Additionally, DTE’s ability to leverage the expertise of multiple divisions (IT, HR, Communications, etc.) within its own company contributed greatly to its success.
For companies interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing internship program or experience with providing internships as part of a city-run program
- Commitment and support from company (both financial and in-kind)
- Relationships and coordination with external partners
- Availability of funding
- Availability of staff to design, implement, and run the program as well as serve as mentors.
Dos:
- Do consider the high level of internal/in-kind resources that need to be committed both to organize the virtual internship program and mentor participants. The number of internships offered can be scaled, though, to match the available stipend and in-kind resources.
- Do leverage the internal planning skills of your organization. DTE specifically capitalized on its internal consulting and planning skill set to redesign its programs.
- Do look for ways to strategically partner with external organizations, identify areas where your missions align and engage leaders with a passion for outcomes. DTE was highly engaged with its local workforce agency and tapped into the experience of that organization and other non-profits.
- Do communicate regularly with leadership and partners. Maintaining constant communication is important to ensure everyone is on the same page and working effectively and efficiently.
- Do identify one or two big companies to guide/drive your city’s broader summer youth program, then ask the city’s leaders to bring in other companies for additional support. Include corporate giving and tax incentives in your “what’s in it for me” message.
- Do use a competitive procurement process to identify vendors. Even if it is a fast process, this is valuable for ensuring that you buy a competitively priced product or service.
- Do ensure your programming is developmentally appropriate. Youth can’t sit in front of a computer all day and stay engaged! Do remember “purpose” is more important than “process.” Be flexible and don’t let procedural issues become barriers to success.
- Do expand your network of partners to the state and national levels. This provides opportunities to share your good work and also learn new approaches and strategies from other parts of the state and nation. DTE, specifically, is involved with the Michigan Energy Workforce Development Consortium, the Center for Energy Workforce Development, the Michigan State Department of Education and the U.S. Chamber of Commerce.
- Do ensure you are focused on your company’s internship hiring timeline and discuss with your partners well in advance of the timing needed to source students. It can be overly burdensome or difficult to align your internal processes with external deadlines so it’s important to closely evaluate timelines and collaborate/adjust as needed.
Don’ts:
- Don’t expect 100% student completion. Some students face challenging personal situations and home environments, and some will experience unexpected situations, e.g., needing to complete summer school due to pandemic-related disruptions in the spring, and may also have more than one job.
Learn more about the Workforce Tactical Guide
COVID-19 Economic Response and Recovery
Implement equitable frameworks and rubrics in the recruitment and screening processes to reach hardest hit workers
Ways to help displaced and unemployed workers re-enter the labor market
Background:
In order to respond to rapidly shifting and dynamic market adjustments, re-engaging business leaders, re-examining data, and identifying short-term and long-term action plans has become crucial to meeting both workforce supply and demand needs. Additionally, proactive efforts are being generated by industry themselves, and our efforts to help support these initiatives have required some flexibility in coordination and alignment.
The examples below represent city-led and workforce-aligned efforts to strengthen connection to education, training, and work-based learning opportunities; financial supports; and rapid reemployment that attempts to address the needs of particularly hard-hit communities with a focus on equity and the development of career pathways, as well as impacted industries.
Many local, regional and statewide efforts have sought to address the needs of businesses and workers through a variety of strategies considered promising practices that succeeded in the last economic downturn, aligned with more recent innovations. Most have leveraged existing sector strategy efforts and some have provided employment supports for virtual learning and virtual work initiatives, as well as the transition of workers to new career pathways based on transferrable skill sets.
Some local efforts have included new innovative twists to respond to the specifics of this COVIDrelated crisis, two of which we are highlighting for you.
Each example, to varying degrees, includes the following essential elements:
- Heavy reliance on real-time labor market information, partnership alignment, and employer engagement: All involve rapid assessment of data and realignment to new priorities and hit upon the key promising practice for all workforce efforts — they are industry-aligned or employer-led, and a broad swath of key trusted partners are engaged. There is a clear commitment to high-demand industries and occupations.
- Braiding traditional and more flexible funding sources: In each case there is a clear effort to align general funds, emergency grant funds and/or philanthropic funds to braid with traditional workforce development formula funding to ensure flexibility and responsiveness to immediate needs.
- Commitment to equity, as well as student and job seeker supports: These efforts have implemented new tools such as equity frameworks and rubrics in the recruitment and screening process, with a focus on transferrable skills between sectors, assistance to get back into the labor market in a temporary position and financial support to supplement temporary position income so that participants can also study part time to gain new skills. Each incorporates a heavy focus on worker and student wraparound supports such as case management, career navigation, and legal and mental health services.
Case Study #1
Baltimore Health Corps
Baltimore City Mayor’s Office of Employment Development- Baltimore, MD
Program Overview:
- Temporary employment for over 300 community members
- Focus on career pathways within health care
- Upskilling training available
- Support services for workers
In March of 2020, the Baltimore City Health Department, Baltimore City Mayor’s Office for Employment Development (MOED), Mayor’s Office of Performance and Innovation, Baltimore Corps, the Baltimore Civic Fund, HealthCare Access Maryland, Bloomberg Philanthropies’ Innovation Team (i-team), and Jhpiego, a Johns Hopkins University affiliate, partnered to address the dual need of responding to the public health crisis caused by the pandemic and rapid reskilling and reemployment of the available workforce.
The new initiative, the Baltimore Health Corps, focuses on contact tracing, a method of identifying people exposed to the novel coronavirus, with the intent of preventing and containing transmission.
Program Specifics Include:
- Training and employment of over 300 residents for immediately available contact tracing related positions, with a focus on helping residents get on long-term career paths.
- Majority of positions are contact tracers, but the project also employs a care coordination team of about 40, which connects residents to needed social services, as well as operations support staff, supervisors, directors, managers, and career navigators to support the temporary contact tracer positions.
- Positions pay from $35,000 and up to $80,000 for the highest-level positions, and each includes a stipend to cover health benefits. Most last for eight months.
The project team carefully crafted new rubrics for screening and rating candidates prior to opening the job portal in June. The purpose of the rubrics is to eliminate barriers and bias in the process, while increasing equity and access to disadvantaged populations. These include detailed directions for applicant pre-screening, resume review, group screening and breakout session rubrics, and a rubric for pre-recorded interviews.
Once resumes have been screened through the portal, those that receive middle scores in the rubric are invited to a group interview with behavioral questions, while those that are high-scoring receive a link to pre-record an introductory interview, which will later be reviewed by staff.
The emphasis of the selection criteria throughout the interview process is on customer service and the ability to display empathy, as well as any other transferrable skill sets. This process provides opportunity for those middle scores to still advance in the process, with some being referred to shortterm upskilling programs, rather than being immediately referred to other programs and services outside of the Baltimore Health Corps.
Once hired, individuals in contact tracer positions begin two weeks of in-person training, and then their work is conducted from a centralized office building location until they are comfortable and competent with the contact tracing platform, after which they may opt to work from home. New employees are provided with a laptop and cell phone.
The provision of equipment is an equity strategy to ensure that some of those most at risk in the pandemic have the tools they need to be employed. Positions also come with employee supports, provided through MOED, including career navigation, financial empowerment counseling, and free behavioral health and legal services.
For a select number of applicants (up to 100) who show potential but might not yet ready for the contact tracer positions, the initiative offers a four-week community health worker training to help strengthen their candidacy. Completers are recommended to employers for priority recruitment, which serves as yet another equity strategy for upskilling local residents.
Key Partnerships:
The Baltimore Health Corps initiative is driven by critical partnerships. Key partners and their roles include:
- Mayor’s Office of Employment Development is the primary workforce agency, providing planning and staff for the recruitment and screening structure, career navigation, and connection to behavioral health support and legal services (offered through with Catholic Charities and Maryland Volunteer Lawyers Services).
- The Baltimore Civic Fund serves as the fiscal sponsor and provides assistance with fundraising and funding consolidation that supports streamlined relationships between funders and the city.
- Baltimore Corps conducts recruitment, providing the application website and the recruitment structure.
- Mayor’s Office of Performance and Innovation provides strategic and project management support.
- Jhpiego provides operational support to the Health Department, along with acting as a training partner for contact tracers and providing structure for performance monitoring.
- The University of Maryland School of Public Health is evaluating the program and will conduct a process study and summative evaluation.
- They are working on final outcome measures and supporting the team by providing a summary of performance metrics.
- The Baltimore Innovation Team (i-team) is supported by Bloomberg Philanthropies which awards cities multi-year grants to create highly skilled in-house teams that are dedicated to solving big problems in new ways — from reducing violent crime to revitalizing neighborhoods to strengthening the growth of small businesses.
The full list of partners and funders for this project include:
- Abell Foundation
- Annie E. Casey Foundation
- Baltimore City Health Department
- Baltimore Community Foundation
- Baltimore Ravens
- Bank of America
- Jacob & Hilda Blaustein Foundation
- Bloomberg Philanthropies
- BGE
- CareFirst
- France-Merrick Foundation
- Goldseker Foundation
- BACH (Baltimore Alliance for Careers in Health)
- Baltimore City Health Department
- Baltimore Civic Fund
- Baltimore Corps
- Catholic Charities of Baltimore
- HealthCare Access Maryland
- Jhpiego
- Maryland Volunteer Lawyers Service
- Mayor’s Office of Employment Development
- Mayor’s Office of Performance and Innovation
- Univ. of Maryland School of Public Health
Funding:
The total cost of the initiative is $12.44 million. This public-private partnership was mobilized by a $3 million commitment from The Rockefeller Foundation through its Equity & Economic Opportunity and Health teams. The City of Baltimore has made a $4.5 million commitment to support this initiative, tapping into its CARES Act Funds.
Additional private funders and local institutions have contributed more than $3.6 million in support and include the Annie E. Casey Foundation, Bloomberg Philanthropies, CareFirst BlueCross BlueShield (CareFirst), the France-Merrick Foundation, the Goldseker Foundation, OSI — Baltimore, the PepsiCo Foundation, the Rauch Foundation, the Stulman Foundation, and the T. Rowe Price Foundation. The city will continue to raise the remaining $1.3 million as the project moves forward.
Key Challenges:
Rapid partnership building
MOED and the Health Department had not previously worked this closely before on a combined effort at this scale. The entire initiative was built on leveraging virtual tools such as Zoom and Webex, from remotely coordinating partnership alignment and communication to recruitment efforts.
Prior to the pandemic, the Health Department had not previously relied on the workforce system for hiring needs, and did report having struggled at various times with recruitment and identifying applicants who meet the needs of a specific position but had not aligned themselves with the workforce system.
Through this new program, the Health Department expressed their satisfaction with the candidates that have been onboarded and working for a few weeks now. Baltimore Corps’ work to identify candidates who would be successful in this environment has been pivotal to their success.
The Health Department would recommend to other similar departments that are uneasy at taking on this challenge that it really has been an incredible experience, they are very happy and pleased with the results thus far and are looking forward to continuing the relationship.
Communicating vision to existing program staff
Developing processes for a large recruitment and placement initiative while not greatly expanding staff numbers (FTEs) could have been daunting to existing staff. Leadership developed a clear plan for weekly recruitment process flow and spoke directly with team members about the importance of the mission and value to the community. As a result of sharing the broader community vision, they were able to engender a sense of shared ownership and buy-in from staff as they launched the program.
Aligning communication strategy
Aligning a large multi-partner communication plan can be challenging in the best of times. At the outset, the Public Information Officers for each organization came together to engage their preexisting Joint Information Center (JIC) and worked to align their communication efforts. It had existed prior to the project; and, it was effectively leveraged in a virtual environment to coordinate the rapid building of this effort.
The Health Department took a lead role, along with MOED and Jhpiego, to get the word out to partners, and to the public through public virtual town halls, and at all relevant events held throughout Baltimore City. Additionally, they employed the use of multiple social media outlets, such as Twitter, Facebook, and Instagram. Partners met weekly, and shared information frequently across major program components, and continue to check in regularly as needed.
Summary of Project Impact
The team has received 4,500 applications since the program launched on June 4, 2020. As of November 6, over 200 applicants have accepted offers to join the Health Corps, and nearly 175 have already started their temporary positions with HCAM and the Health Department. To serve these staff, the Mayor’s Office of Employment Development hired five career navigators and placed approximately 100 participants into community health worker (CHW) training through the Baltimore Alliance for Careers in Healthcare.
The program team has contracted with University of Maryland School of Public Health to act as external evaluators. They will track standard workforce metrics as required by their grants but are looking to move beyond the traditional measures. They are also evaluating the public health contracting side of the project, as well as care coordination. The team will also conduct a post-intervention analysis to determine if the Health Corps program led participants to long-term employment within a health care career pathway.
Adapt This Approach:
Cost and Time Commitments:
From initial award to program launch, this program took six weeks. The rapid pace was driven by high COVID-19 case volume in the late spring and summer and a recognition of immediate need. The time and resources required to implement this model will depend on a variety of factors including:
- Availability and flexibility of funding streams
- Flexibility of existing team to work overtime and adaptability to shifting priorities
- Existing relationships and coordination with partners
- Community support and outreach strategies
Do:
- Do borrow from other models and adapt to local context.
The team leveraged the Massachusetts Partners in Health model to develop their contact tracing hiring strategy to allow for an explicit focus on rapid re-employment of the unemployed. They could have focused on quickly hiring the highest level of education possible, but their local commitment to employing dislocated workers with an equity lens required different strategies. The team believes the Baltimore Model is a promising and adaptive approach for other cities looking to expand their contact tracing capacity while addressing their jurisdiction’s economic and social needs. - Do engage employers throughout the process.
Because of the focus on upskilling participants and putting them on the road to clear career pathways in health, the team made the employer partners a part of the entire process — from weekly meetings to keeping them informed of participants’ training status. They were, of course, a key partner to the initiative, but their full engagement helped to drive the success of the recruitment process, and, in this way, demonstrated the key benefits of employer alignment. The employers’ public health expertise informed the program design and ensured that participants will come out of the program with the skills needed to go into full-time employment within an industry career pathway. - Do begin with a diverse and connected project management team.
The core team at Baltimore City included workforce experts, epidemiologists, community health work practitioners, and managers across each of the program objectives. Through these diverse viewpoints and early, open dialogue about program aims, the team was able to align its workforce and public health aims towards creating the most effective program possible. The team began by developing a solid operational framework that leveraged existing partnership organizations to support rapid implementation. The larger core project team across partners included leaders from all of the aligned organizations, totaling between 45-55 members.
Don’t:
- Don’t rely solely on traditional funding strategies.
Alignment of private funds and CARES Act funds, with a small portion of dislocated worker funds, provided the program team the flexibility to move ahead with recruitment and hiring for positions quickly to respond to urgent demand. Flexible funds also allowed Baltimore to contract for legal and mental health service supports quickly, and to support CHW training. - Don’t rely on traditional hiring strategies.
The Health Department partnered with the workforce team to craft job postings with no education requirements, which opened the process to a wide swath of the community. They also expedited their hiring process by working closely with Baltimore Corps and Jhpiego, employing the use of their existing online platform for screening candidates, and by developing a clear rubric and comprehensive plan for interviewing, training, and hiring.
Case Study #2
Train for Jobs SA, San Antonio, TX
Program Overview:
- Training stipend of $15/hr
- Up to $450 per week
- Up to 10,000 residents by September 2021
- Anticipate 80% receiving wraparound support
In May 2020, Workforce Solutions Alamo (WSA), in partnership with the City of San Antonio and Bexar County, established Train for Jobs SA, a training program designed to quickly upskill dislocated individuals for high-growth industries and occupations.
In addition to free training, participants also receive weekly stipends and significant wraparound services to support successful completion of the program and then placement into a job. The program was made possible through the commitment of the City of San Antonio and Bexar County officials who prioritized workforce development as their leading strategy to guide the city into and through recovery from the pandemic.
The overall goal of the program is to provide economic stability for those who are displaced as well as ensure the talent needed to support local industry is available as businesses begin to recover. Train for Jobs SA aims to serve up to 10,000 San Antonio and Bexar County residents by September 2021.
Eligible participants enroll via phone, and once in the program, complete a skills and career assessment. Participants may then be enrolled in high school equivalency preparation, or short-term, long-term or on-the-job training, all of which are aligned to in demand occupations in the city’s target industries and growth occupations. There are a myriad of training courses available, both on and off of their Eligible Training Provider List (ETPL).
Qualified participants are eligible to receive stipends of $15/hour (for between a minimum of 6 hours and a maximum of 30 hours per week) for actual time spent in an approved training program, up to a maximum of $450 stipend per week. The stipend is made available for the full length of the training, with a focus on participants attaining new skills or credentials and keeping them engaged after the training to advance on a career pathway.
Train for Jobs SA is also a key driver supporting the City of San Antonio’s long-term goal of decreasing economic segregation. The program developed and uses an equity matrix questionnaire to identify participants in specific areas who are more at risk and prioritize them for enrollment and additional services.
Up to 80% of program participants are anticipated to receive comprehensive wraparound support such as case management, career navigation, and connection to other Workforce Innovation and Opportunity Act (WIOA)-funded services.
Key Partnerships:
Key partners for this project include:
Funding:
Funding was awarded to the Train for Jobs SA program in the amount of $12 million, with $8 million provided by the City of San Antonio General Fund and $4 million in Coronavirus Relief funding. Although they have received significant disaster grants, this program is separate and fully funded by city and county dollars. Co-enrollment and alignment with WIOA-funded programs is encouraged where appropriate.
Key Challenges:
Shifting to virtual delivery
Train for Jobs SA is working to improve virtual onboarding and orientation for participants. The project team is piloting online open sessions for orientations and the development of a video tutorial on how to sign up for services, to accompany the registration site.
Partner referrals and participant awareness
WSA noted that building system and public awareness is an ongoing challenge with any new program, yet it is critical to support referrals into the program. To address this challenge, the WSA team has launched a multi-modal messaging effort, including social media outlets such as Facebook, Twitter, Instagram, and numerous websites, to increase overall public awareness as well as reach specific populations targeted by the program.
Summary of Project Impact
With the start of the program in mid-August 2020, and active participant recruitment beginning in September, intake is active and ongoing. The team has developed a set of goals and measures for the project that include by September 2021 an anticipated: 4,000 assessed, 1,750 receiving case management services, 1,400 receiving short-term training, 100 receiving long-term training, 1,500 receiving stipends, and 1,000 placed in on-the-job training and employment. In the first five weeks of the program, 78 participants were placed in shortterm training, and 21 in long-term training.
Adapt This Approach:
Cost and Time Commitments:
With strong support from the Mayor’s office, funding was awarded during the summer and the program began in mid-August. In alignment with citywide equity goals, and more flexible funding streams, they were able to stand up a new, large program in a matter of weeks, and the program launched at the beginning of September. The time and resources needed to implement this model will depend on a variety of factors including:
- Flexibility of funding streams
- Buy-in and adaptability of partners
- Ability to borrow from existing tools and structures
- Availability of staff
Do:
- Do start — and proceed — with good data.
Prior to COVID, WSA determined high-growth occupations and identified the target industries that aligned with economic development goals for the region. Although WSA is operating under the assumption that many industries will return to previous employment levels post-COVID, they are also using real-time labor market information and job postings (such as Burning Glass and Help Wanted Online data) to monitor monthly shifts and pivot their training investments accordingly. - Do identify training providers upfront.
Provide as many options as possible by broadening the training provider pool and expanding the ETPL. By expanding the list of programs to include short-term as well as long-term, increasing the variety of training to all of the regional industries in demand, and increasing flexibility in training schedules, the program can become relevant for a broader array of participants. Training providers are a critical part of the planning process and can support workforce staff in identifying training gaps more quickly. - Do focus on program awareness.
Focus just as much on partner and staff awareness as participant awareness in your outreach campaign. Intentionally messaging the availability and value of services provided and quickly establishing an efficient process to drive program referrals will shorten the time frame between program design and participant enrollment. - Do focus on building trust between local elected officials and the local workforce board.
A key to success of this project has been the positioning of the local workforce development board (LWDB) as a natural leader in the region. The LWDB is seen by local elected officials (LEOs) as a trusted entity with the ability to analyze unemployment data as well as real-time data to help officials better assess the current situation and those most impacted by the pandemic. - Do incorporate strategies to reach equity goals.
The City of San Antonio uses an equity lens to prioritize investments and policy decisions. As previously noted, Train for Jobs SA uses an equity matrix to target key populations for recruitment and provides extensive support and wraparound services to drive successful program outcomes.
Don’t:
- Don’t rely solely on traditional funding strategies. A key to standing up the program in short order has been the ability to identify flexible funding streams that allow financial resources to be implemented quickly and in an innovative manner. The board worked directly with the Mayor’s office and other local city leadership to make general fund dollars available to support this program.
Resources:
- Train for Jobs SA informational site
- Participant site
- Workforce Solutions Alamo site
- San Antonio equity maps
- San Antonio, TX press release – $2 Million Dislocated Worker Upskilling Grant
- San Antonio, TX press release – $450 Stipend for Retraining
Learn more about the Workforce Tactical Guide
COVID-19 Economic Response and Recovery
Develop partnerships with local stakeholders to quickly identify program gaps and to establish a mentor network
Ways to Help Youth Prepare to Enter the Labor Market
Background:
In light of social distancing and COVID-19 regulations, many summer youth programs were canceled and year-round programs significantly curtailed. These programs, however, are critical for underserved populations, both financially and as a means of providing youth with opportunities to develop skills and exposure to careers.
Youth overall have been gravely impacted by unemployment due to COVID-19, with rates generally higher in 2020 than during and after the Great Recession. Minority youth have experienced the greatest impact from unemployment, and youth generally have been disproportionately represented in job losses in industries such as food service, recreation, and hospitality.
Given the importance of youth employment, both for financial reasons and to ensuring exposure to the world of work, this toolkit highlights two programs that successfully pivoted to a virtual approach. Successful elements of both programs, to varying degrees, include:
Each example, to varying degrees, includes the following essential elements:
Major employers are key.
In both the Charlotte Mayor’s Youth Employment Program (MYEP) and the DTE Energy Summer Youth Internship Program (SYIP) examples, major employers (both large and growing) played major roles in the success of their respective programs. Due to their size, they are able to dedicate the human resources, and in some cases the financial resources, to providing summer employment opportunities for youth.
Commitment to growing talent for industries that are high-demand locally.
The MYEP and SYIP both focus on industries that are growing locally. The SYIP includes a focus on specifically growing the energy talent pipeline to ensure it has an ongoing supply of talent, while the MYEP program is focused on exposing youth to local opportunities in the city’s target industries as a talent development strategy and a workforce retention tool.
Robust partnerships improved program funding and programming.
The MYEP was closely connected to the secondary school system — both for funding and for access to teacher mentors — and the SYIP program had close partnerships with the local public workforce system and a youth-focused non-profit. These partnerships enhanced both programs’ ability to pivot quickly from an in-person to a virtual approach.
Leveraged virtual technology platforms and software to deliver engaging, relevant content.
In both examples, the lead organization procured one or more third parties to provide or develop content to use in their virtual internship program. MYEP’s solution was totally customized, while SYIP’s was more “off the shelf,” but in both cases, the use of a blended approach — engagement in a web-based program plus employer-specific activities — allowed the programs to provide a rich, diverse experience.
Case Study #1
The City of Charlotte’s Mayor’s Youth Employment Program, Charlotte, NC
Program Overview:
- July 6–August 7
- Mondays–Thursdays from 9:30–2:30
- 315 Participants
- 20 Team Leads
- Teams of 4–5
- $900 Scholarship
The Mayor’s Youth Employment Program has been connecting youth in Charlotte with local employers since 1986 with a focus on leveraging relationships with businesses and the community to provide meaningful, career-oriented internships for youth. While MYEP had traditionally provided in-person experiences, it was clear early in 2020 that in-person internships were not an option for the over 500 students enrolled in the program.
In March, the City of Charlotte’s MYEP team began reimagining what a virtual internship might look like. Through a connection with the Charlotte Executive Leadership Council (CELC), the team contracted with Radius Learning, a company that develops workbased education pathways with the private sector and academic institutions. They immediately began to re-engineer the MYEP’s summer experience and were quickly joined by Charlotte-Mecklenburg Schools (CMS) and LinkedIn Learning in the effort to identify and secure funding, human capital resources, and learning assets.
Over a period of weeks, the aforementioned partners, also known as the MYEP Virtual Pathways Team, collaborated with leading employers in the region to develop five virtual pathways:
- Advanced Manufacturing
- Business & Finance
- Technology
- Innovation
- Healthcare
Charlotte employers shared learning and development content and information on their skills profiles, which Radius then incorporated into five week pathway experiences for MYEP participants. Each pathway included 100 hours of skills-based tasks simulating future jobs and was aligned with an overall project related to a real-world challenge in the community. The MYEP Virtual Pathways Team worked to design experiences so youth felt like they had a job, rather than watching someone else do a job, in order to create buy-in and opportunities for growth. They also were intentional about designing work-based learning activities through which participants would experience success and have a sense of contributing towards the greater good.
Virtual pathways consisted of:
- Skills development provided in partnership with Radius Learning and LinkedIn Learning
- Work-based adventures to expose participants to the tasks they will face in future roles
- Coaching sessions with team leads from Charlotte-Mecklenburg Schools
- Industry interactive sessions with representatives from local employers
- Life skills sessions focused on developing confidence and professional habits
The design of each pathway included Radius Learning’s 360° Future Skills Fundamentals framework that focuses on the changing skills needed for the next generation of work. Key skill areas include organizational, socioemotional, rational, technological and entrepreneurial. The pathways and the platform were built by Radius Learning in about 90 days
Key Partnerships:
- City of Charlotte Youth Programs administers the program and is one of the funders.
- Charlotte-Mecklenburg Schools (CMS) CTE provided Perkins funding for 20 Career and Technical Education teachers to mentor youth through the process.
- The curriculum was developed and provided by Radius Learning and LinkedIn Learning.
- Radius Learning built the platform.
- Industry partners included Bank of America, Atrium Healthcare, Siemens, Accenture, Sealed Air, Rare Roots Hospitality, Red Ventures, Balfour Beatty Construction, Corsan, LS3P, Beacon Partners, Cardinal Innovations Healthcare, Project 658, Messer.
- Although the Charlotte Executive Leadership Council did not provide funding for the project, the organization advocated on behalf of the MYEP, which was very helpful.
Funding:
The total budget of the MYEP program was approximately $474,680 (not including six staff members). Of that, business partners donated approximately $277,280 for student scholarships. The virtual platform (developed by Radius) cost $100,000 of which $72,590 was paid by the City and $27,140 was paid by Charlotte-Mecklenburg Schools.
Key Challenges:
Leveraging funding streams to pay students.
One challenge identified by the MYEP team was determining how to utilize the various funding streams available to provide monetary compensation to students. The city revised its vendor requirements to allow students to receive scholarships at the end of the program. Youth were classified as “program participants” and staff provided hours completion documentation to the city’s Human Resources Department. An additional 100 students were funded through CMS and turned in weekly timesheets.
Access to technology and the Internet.
The city leveraged federal Perkins funding provided through CMS and corporate donations to ensure all participating youth had access to a Chromebook and hotspot. MYEP provided hotspots to students who were not enrolled in CMS. Although Chromebook limitations caused some students to experience technical issues when accessing the learning platform, the close relationship with Radius Learning allowed the City of Charlotte and CMS to real-time troubleshoot issues for students. Platform developers now have working knowledge of Chromebook limitations and can develop future content that will work with all available equipment provided to the students.
Summary of Project Impact
- 50-plus professionals engaged with youth
- 291 youth earned certificates provided by top employers.
- Youth in the program:
– Developed new financial technologies with Bank of America
– Reimagined the city’s infrastructure with Siemens
– Expanded healthcare access with Atrium
– Developed sustainable innovations with Sealed Air
– Designed platforms to support small businesses with Accenture
Adapt this approach:
Steps to Success – Step 3
Step 3a: Employer Partnerships
- Sign up employers for 3–5 tracks.
- Develop concepts for 5 tracks.
- Share track concepts with prospective industry partners.
- Scope engagement with executives at prospective employers. Executives communicate hiring challenges and future talent needs.
- Present employers with custom track concepts resulting from scoping sessions.
- Sign up 3–5 employers to lead tracks.
- Engage employer in scoping pathways
- Executive assigns a liaison/champion for pathway success.
- Managers share sample tasks and job assignments for target occupations.
- HR shares hiring assessments and candidate criteria.
- Develop pathway and submit concepts for review and collaborative editing with employer.
- Employer sets target outcomes (ideal number of students, potential hiring commitments) for success.
- Employer approves pathway
- Schedule employer volunteers to engage with youth.
- Managers upload videos, write welcome messages, and provide introductory letters for each pathway stage.
- Assign managers to coach/engage with student teams at structured touchpoints throughout the program.
- Develop and provide for employer review a schedule of programmed interactions for employees engaged in the delivery of pathway program.
- Schedule 2–3 webinars with SMEs from the company.
Step 3b: Learning and Experience Design
- Develop pathway blueprints
- Develop learning design architecture and refine with team.
- Collaborate with school CTE program to define conditions for student success and scope pathway skills for beginner skill level.
- Develop blueprint for the required number of hours, outlining authentic work-based tasks to be completed at each stage.
- Based on employer feedback, adapt pathway for each track.
- Develop pathway for each track
- Define separate assignments and work-based learning tasks for each track based on employer feedback.
- Build in LinkedIn Learning paths to provide interactive content for each track.
- Demo a day in the life of a youth participant to partners and refine based on feedback.
- Submit pathways to partners and employers for collaborative review.
- Demo student experience
- Present experience to select youth participants and get feedback. Refine.
- Build assessment systems for managers to provide feedback to students at key stages.
- Schedule interactions between students and managers to align with pathway content.
- Demo pathways to partners as time allows prior to program launch.
Step 3c: Digital Design and Development
- Build pathways with interactive platform
- Define essential features for each track.
- Test features on platform.
- Scope virtual experience and interactive elements.
- Demo and launch virtual pathways.
- Upload each pathway onto the platform and demo to partners. Test IT infrastructure.
- License team subscriptions for tools to assign to students.
- Launch virtual pathways for students to access.
Step 3d: Pathway Delivery Plan
- Schedule pathway programming and delivery.
- Schedule the complete set of interactions between students, industry partners, and volunteers.
- Work with partners to define conditions for a successful experience for each stakeholder.
- Develop, refine, approve pathway management (outcomes strategy) plan.
Cost and Time Commitments:
The MYEP team was able to reimagine this program within 90 days due in large part to their partnerships with CMS and major employers in the region as well as its ability to rapidly procure the services of a learning technology partner.
Additionally, because this was a city-run program, the City of Charlotte Youth Programs staff were able to bring to bear their own staff time to redesign the program. For cities interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing relationships and coordination with partners and employers
- Ability to leverage third party vendors to quickly design and develop programming and/or other needed program elements
- Availability of staff to redesign the program
- Funding flexibility. Although Charlotte was able to pull this off in 90 days, MYEP leadership noted that additional planning time would have benefited their model and likely allowed for the inclusion of additional pathways and participants.
Do:
Act early:
- Begin to reimagine how to provide services via an asset-based approach.
- Identify elements and infrastructure currently available to your program.
- Think about what additional elements, infrastructure, and technology would be nice to have (virtual learning platform, funding for stipends, additional staff support, alignment with in-demand industry sectors, etc.).
- Identify partners with similar missions and initiatives who may be interested in collaborating. Use your connections across your economic ecosystem to help identify industry partners who can contribute (monetary, work-based learning assistance, etc.).
- Come to the table with ideas. Be willing to listen to ideas of others.
- Look for common ground that can help you develop a plan.
- Do evaluate proven models, such as the Swiss Apprenticeship system that seek alignment between education and employment.
- Do identify virtual work-based learning experiences that are flexible and offer access to future employment.
- Do find partners who can deliver online learning platforms that track activity, hours, and progress.
- Do think about scale and how this project can be scaled up for multiple participants or year-round learning.
- Do reach out to local school systems to see how goals can be leveraged.
Don’t:
- Don’t assume funding streams can all be used in the same way. Creative thinking and problem-solving may be needed to identify which program components each funding stream can support and how to ensure documentation requirements are met.
Resources:
Case Study #2
DTE Energy “Work From Anywhere”
Toolkit and Summer Youth
Internship Program, Detroit, MI
- Training stipend of $15/hr
- Up to $450 per week
- Up to 10,000 residents by September 2021
- Anticipate 80% receiving wraparound support
DTE Energy (NYSE: DTE) is a Detroit-based diversified energy company serving more than 3 million electric and natural gas customers in Michigan. Since 2017, DTE has worked directly with the city of Detroit on a variety of workforce and talent development efforts that align with the company’s aspirations to be a “Force for Growth” and promote prosperity in the communities where DTE’s 10,000- plus employees live and serve.
This includes projects that move the organization closer to achieving DTE’s “Employment and Education” goals including:
- Closing the digital divide impacting Detroit schoolchildren
- Providing FIRST Robotics sponsorships
- Hosting and participating in workshops and educational programs
- Providing training and work-based experiences that include internships and cooperatives
DTE believes internships offer a win-win opportunity for the company to share knowledge with the next generation of leaders and position youth for future success in a learning environment that also fills DTE’s talent pipeline with motivated, prepared candidates.
As a result of this commitment, DTE traditionally employs or sponsors 1,500 students annually: 850 interns on-site and 650 students through the DTE Energy Foundation that are supported through programs such as Grow Detroit Young Talent (GYDT), a summer program that serves 8,000 youth.
In early 2020, when it was clear the COVID-19 pandemic would greatly impact its summer intern programs, DTE leaders knew they needed to find a way to sustain these opportunities for students. DTE leaders formed an emergency planning team comprising experts who had worked together to tackle big workforce and talent challenges for more than three years.
A key partner in this effort was the Detroit Employment Solutions Corporation (DESC), the City of Detroit’s workforce agency and one of 16 Michigan Works! agencies statewide. The team met weekly to transition its on-site internship approach into a full virtual program. Team members knew converting internship programs to a virtual or “work from anywhere” office needed to include new and creative ways to complete meaningful work, collaborate with leaders and co-workers, and stay socially connected without meeting in person.
As a result of these efforts, DTE reimagined the structure of its programs, and provided a corporate contribution in March 2020 of $1,000,000 for stipends for their career pathway interns, and the deployment of virtual work experience platforms. DTE’s Workforce Development team also developed a Work From Anywhere Toolkit to aid other companies moving to virtual internships. In the summer of 2020, DTE served more than 500 interns, including 86 high school students. Stipends for high school students ranged from $11 to $13 per hour during a six-week experience with engaging activities and training designed to build employability skills.
Youth virtually connected with mentors daily and had opportunities to connect with their peers the same way. They also engaged with two web-based platforms as part of their internship program: 1) Educational Data Systems, Inc. (EDSI) provided a variety of virtual instructor-led training specific to the energy industry, using a project-based approach through cohorts of students to provide practical application of skills; and 2) Virtual Job Shadow provided career exploration opportunities.
Key Partnerships:
- DTE Energy provided internal in-kind support from across the company to ensure the success and sustainability of the program.
- Multiple business units worked to develop the toolkit, provide IT hardware and support, and mentor and engage youth throughout their internships.
- Grow Detroit’s Young Talent (GDYT) is a citywide summer jobs program that trains and employs young adults between the ages of 14 and 24 for up to 120 hours.
- Detroit Employment Solutions Corporation (DESC) is the City of Detroit’s workforce agency and reports to the Mayor’s Workforce Development Board, which was established by the Mayor of Detroit. DESC is also the lead agency for Detroit at Work, which provides job placement, search, training, career advisement and other supportive services to tens of thousands of Detroiters every year. DESC was instrumental in the redesign of the program.
Funding:
DTE and the DTE Foundation provided extensive financial and in-kind resources to support the Summer Youth Internship Program and a corresponding toolkit:
- The toolkit was funded through in-kind and repurposed DTE corporate funds and developed in partnership with several DTE business units.
- The DTE IT department set up a mobile laptop and hotspot assignment and support center to ensure all summer interns could successfully access virtual opportunities.
- The DTE Foundation provides $600,000 every year to fund program operations and student stipends for career pathway interns that work at companies across the region and are registered with Grow Detroit’s Young Talent.
- DTE dedicates two full-time employees to run its high school intern program; other staff helped as needed to support the transition to a virtual design. During the six-week program, four employees dedicated approximately 25% of their time to support the program.
- DTE provided funding to GDYT at the end of 2019 to support the purchase of the Educational Data Systems, Inc. (EDSI) and Virtual Job Shadow platforms used for the internship program.
Key Challenges:
Virtual connections pose challenges to initial relationship building.
In the beginning, students took a bit longer to feel comfortable connecting with their mentors and DTE staff. DTE’s Workforce Development team worked to develop engaging programming with interactive segments each day including Motivational Mondays, TikTok Tuesdays, Wellness Wednesdays, and Interactive Thursdays. Mentors and staff also checked in with each student twice daily to build rapport with the students.
Virtual programs still need to help interns develop professional skills, while simultaneously introducing them to the workforce.
Interns need structure that supports both needs, so the program was designed with virtual work, virtual job shadowing, career awareness, essential skills training, mentorship, and networking components in mind.
- 67% of the program focused on work within assigned business units
– Job-specific work exposure
– Virtual mentors
– Capstone project - 33% of the program focused on career development
– Office and skilled trades training
– Motivational speakers
– Virtual tours
Students’ home environments may not be ideal for a virtual internship approach
The program recognizes that students may join from challenging remote work environments or homes that are not ideally suited for remote work. Specific challenges included lack of air conditioning; a private, quiet place to work; and or home environments where students were uncomfortable sharing on camera. Purchasing virtual backgrounds for students can help students feel comfortable to turn on their camera while at home. Program mentors and leaders recognized this, focused on wellness of the student and worked to maintain engagement with students through daily check-ins and interactive programming in spite of these challenges.
Summary of Project Impact
DTE reports the following outcomes:
- 95% of the 500 youth transitioned to virtual operations
- 86 high school students (16–18 years old) served
– 100% transitioned to a virtual internship
– 80% completion rate
– 300+ hours volunteered by mentors
DTE is committed to continuous improvement and asked all 500 students to complete surveys at the beginning and the end of the program. Of youth who participated:
- 83% found it easy/very easy to transition to virtual work
- 96% agreed/strongly agreed they developed meaningful connections
- 81% rated their workgroups as highly or generally available and responsive and their leaders at 71%
- 81% reported an excellent experience with their mentor
- 60% prefer combination of virtual and on-site work
- 24% prefer on-site work
- 14% prefer virtual
- 88% said the program fully met expectations or exceeded expectations
DTE expects that next year will see a hybrid approach and intends to use the feedback and data collected to improve the program and prepare for next year.
Adapt this approach:
DTE developed a detailed 31-page toolkit as a resource to help other organizations create a successful and efficient virtual internship program. The following map was developed by DTE to outline the development process:
Cost and Time Commitments:
DTE and the DTE Foundation provided extensive financial and in-kind resources to reimagine its Summer Youth Internship Program and develop the corresponding toolkit. Additionally, DTE’s ability to leverage the expertise of multiple divisions (IT, HR, Communications, etc.) within its own company contributed greatly to its success.
For companies interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing internship program or experience with providing internships as part of a city-run program
- Commitment and support from company (both financial and in-kind)
- Relationships and coordination with external partners
- Availability of funding
- Availability of staff to design, implement, and run the program as well as serve as mentors.
Do:
- Do consider the high level of internal/in-kind resources that need to be committed both to organize the virtual internship program and mentor participants. The number of internships offered can be scaled, though, to match the available stipend and in-kind resources.
- Do leverage the internal planning skills of your organization. DTE specifically capitalized on its internal consulting and planning skill set to redesign its programs.
- Do look for ways to strategically partner with external organizations, identify areas where your missions align and engage leaders with a passion for outcomes. DTE was highly engaged with its local workforce agency and tapped into the experience of that organization and other non-profits.
- Do communicate regularly with leadership and partners. Maintaining constant communication is important to ensure everyone is on the same page and working effectively and efficiently.
- Do identify one or two big companies to guide/drive your city’s broader summer youth program, then ask the city’s leaders to bring in other companies for additional support. Include corporate giving and tax incentives in your “what’s in it for me” message.
- Do use a competitive procurement process to identify vendors. Even if it is a fast process, this is valuable for ensuring that you buy a competitively priced product or service.
- Do ensure your programming is developmentally appropriate. Youth can’t sit in front of a computer all day and stay engaged! Do remember “purpose” is more important than “process.” Be flexible and don’t let procedural issues become barriers to success.
- Do expand your network of partners to the state and national levels. This provides opportunities to share your good work and also learn new approaches and strategies from other parts of the state and nation. DTE, specifically, is involved with the Michigan Energy Workforce Development Consortium, the Center for Energy Workforce Development, the Michigan State Department of Education and the U.S. Chamber of Commerce.
- Do ensure you are focused on your company’s internship hiring timeline and discuss with your partners well in advance of the timing needed to source students. It can be overly burdensome or difficult to align your internal processes with external deadlines so it’s important to closely evaluate timelines and collaborate/adjust as needed.
Don’t:
- Don’t expect 100% student completion. Some students face challenging personal situations and home environments, and some will experience unexpected situations, e.g., needing to complete summer school due to pandemic-related disruptions in the spring, and may also have more than one job.
Learn more about Workforce Tactical Guide
COVID-19 Economic Response and Recovery
Cross-Sector coordination: creating a task force, committee or network to support new Americans
Short-term planning: ensuring an inclusive recovery
For cities that have not already convened a multi-sector set of partners to identify and address the needs of immigrant and refugee communities as part of their overall COVID-19 response and recovery planning, the first step should be to bring the right set of partners to the table.
This effort should be:
- Multi-sector: This group must include representation from local government, as well as organizations that serve immigrants and refugees, such as refugee resettlement organizations, local Offices of Immigrant Affairs, and other community-based organizations; and may also include chambers of commerce; universities; private corporations, community foundations, and financial institutions; and faith-based organizations.
- Data-driven: Cities should make use of existing metro-level research on immigrants and refugees (e.g., New American Economy’s Map the Impact which provides metro-level economic and demographic data about immigration), as well as local surveys of immigrant and refugee business owners. Cities should collect data on country of origin and/or language requests as part of service delivery (e.g., through small business relief funds), taking care to not include questions about immigration status or keeping such information confidential, if it is necessary to collect.
- Empowered to make and implement recommendations: Recommendations made by this group should be advanced as part of the city’s overall response, adaptation and recovery effort, including policy change and the development of new targeted programming.
- Locally and/or privately funded: Due to federal funding restrictions, immigrants — especially undocumented immigrants — may be left out of COVID-19 relief funds and other forms of federal aid, assistance or benefits. Unrestricted local public dollars or private funding should be tapped to ensure that all small business owners, regardless of immigration status, are able to access the necessary support and resources.
Long-term planning: promoting inclusion through systems change
This same Task Force or Committee structure should also be tasked with developing a longer-term, multi-year inclusion plan — if such a plan is not already in place. Cities with strong immigrant inclusion plans typically follow a 6-month to 1-year timeline that includes the following core elements.
1. Partner with a university or research institution to gather data on immigrant and refugee entrepreneurship. Research studies have catalyzed efforts to support immigrant and refugee businesses by providing greater knowledge of the existing community, helping to identify the types of businesses and sectors in which immigrant entrepreneurs are concentrated, uncovering common challenges and concerns, and providing high-level talking points on the positive economic impact.
- St. Louis, MO: A pair of studies conducted by a St. Louis University economist highlighted the economic impact of immigration on St. Louis and identified immigrant-driven strategies for promoting economic growth in the region, leading to the creation of the St. Louis Mosaic Project in 2012. Both studies were funded by the William T. Kemper Foundation.
- Houston, TX: A report produced by New American Economy found that 13.4% of Houston’s immigrant population were self-employed, outpacing the national average for immigrants (11.9%) and the U.S.-born (8.8%). The study also found that immigrants in Houston were 53.2% more likely to be entrepreneurs than their U.S.-born counterparts, and that they generate more than $3 billion in business income annually.
- New York, NY: A study conducted by the Association for Neighborhood and Housing Development, which included surveys and focus groups of immigrant business owners, found that 56% of immigrant business owners live in the neighborhood in which they operate their business, and that rent burden was the top concern across all neighborhoods surveyed.
2. Create a multi-sector steering committee or task force charged with developing recommendations to support foreign-born entrepreneurs. This group should include representatives from local government, chambers of commerce, universities, community-based organizations, financial institutions and other organizations. Entrepreneurship may be just one focus area among several — with the goal of facilitating immigrants’ economic, civic, and social integration.
- Chicago, IL: The Chicago New Americans Plan, spearheaded by the Chicago Office of New Americans in partnership with a 50-person multi-sector advisory committee, resulted in 27 recommendations, including 5 to support immigrant entrepreneurship. These included creating a small business incubator, a “Chamber University” to train chamber of commerce leaders to better support immigrant entrepreneurs, and efforts to promote tourism in immigrant neighborhoods.
- Salt Lake County, UT: The Salt Lake County Welcoming Plan — supported by New American Economy, Welcoming America, the Salt Lake Chamber and the Salt Lake County Mayor’s Office — resulted in three overarching goals and 11 strategies to support new Americans, including a recommendation to incorporate business centers serving immigrants and refugees into the mainstream Business Resource Center network.
3. Gather feedback directly from community members and entrepreneurs. Soliciting public comment, and creating opportunities for two-way dialogue between city leaders and the community, ensures that the recommended strategies are actually addressing the need. This also helps build public support and buy-in for the plan.
- Akron, OH: As part of a year-long planning process to develop a Strategic Welcome Plan, the City of Akron and Summit County hosted a public Welcome Summit — attended by more than 250 community leaders and residents — to gather direct feedback. Access to capital, business training, and the creation of a business incubator were identified as community priorities.
- Dayton, OH: The City of Dayton solicited public feedback on the Welcome Dayton Plan, which included the creation of an immigrant entrepreneur ambassador program to support a local immigrant commercial corridor.
4. Create a formal, long-term structure to advance the recommendations. To ensure implementation of recommended programs and policies, cities often establish long-term structures, such as a task force or Office of New Americans, staffed by local officials who work directly with community partners. This can include regular meetings, subcommittees focused on key issues such as entrepreneurship or economic development, and public-private partnerships to advance inclusion work.
- Atlanta, GA: Welcoming Atlanta, an initiative started out of a multi-sector strategic planning process, is part of the Atlanta Mayor’s Office of Immigrant Affairs, and works to advance programs and policies that improve quality of life for newcomers — including multilingual COVID-19 resources.
- Lincoln, NE: The Lincoln New Americans Task Force includes public and private organizations and community members who meet regularly to help promote policy change and programming that facilitates immigrant integration. The Task Force recently published its first-ever New Americans Task Force Immigrant and Refugee Survey Report, which included a focus on economic development and identified barriers to full participation.
Learn more about the Toolkit
COVID-19 Economic Response and Recovery
Connect Small Businesses to a Mentorship Network
Action:
Work with partners to create and expand free mentorship programs for MWBEs.
Why:
An estimated 81% of funding for businesses comes through personal net worth, family wealth, or connections to networks. The lack of business role models is particularly acute for Black and brown business owners, impeding their ability to start businesses. Mentorship programs are an integral part of an entrepreneurial ecosystem and are a low-cost and powerful strategy to support MWBEs.
Case Study
Start Small Think Big – U.S.
Start Small Think Big is a nonprofit organization based in New York City and the Bay Area that provides remote support to small businesses across the country through a network of professional volunteers who provide legal, financial, and marketing services at no cost.
The organization helps small, MWBEs, entrepreneurs from disadvantaged groups, and businesses located in LMI communities with revenues under $1 million. Each Start Small Think Big client receives approximately 50 hours of one-on-one pro bono assistance each year, valued at more than $30,400.
During intake, the organization conducts a needs assessment of each business to identify areas for improvement. The assessment is used to match the entrepreneurs to appropriate volunteers. The organization conducts periodic follow-up assessments (6–, 12–, and 24–months) to assess the business’s growth and success. Clients can expect to receive assistance for up to 12 months but can extend Start Small Think Big services if they still qualify.
Start Small Think Big works with government entities to act as an add-on or complementary service to existing business support programming.
In response to COVID-19, Start Small Think Big expanded eligibility requirements for businesses and created a rapid response program, which offers short-term coaching for 1–2 sessions. The sessions initially focused on connecting entrepreneurs to funding opportunities but have expanded to focus on loan forgiveness, contract negotiations, leases, and marketing.
In 2019:
- 97% of the organization’s clients were MWBEs
- Over 2000 skill-based volunteers provided pro bono legal, financial, and marketing support to more than 1300 small businesses, valued at over $14 million.
How to Adapt This Approach:
- Work with partners (e.g., local/ethnic chambers, technical assistance providers, merchant groups) to assess the mentorship needs of local businesses, particularly MWBEs. Conduct a survey, hold focus groups and interviews with entrepreneurs to identify gaps and existing resources
- Identify existing providers of free or low-cost mentorship services in the city or region
– Determine if they can scale their existing programming to address the service gaps identified in the needs assessment
– Ensure programming is designed to support MWBEs
– Work with philanthropic and corporate partners to fund the expansion of programming at the existing partner - If a local partner is not able to meet this need, work with national organizations, such as Start Small Think Big, to connect their services to MWBEs in your city. Again, work with philanthropic and corporate partners to fund this expansion of services
- Integrate service into business support system (Action 2A) to align with other services, coordinate on referrals, and track client experience
- Launch program with active outreach and media campaigns. Leverage partners in the community to reach business owners (e.g., merchant associations, local/ethnic chambers, community groups, etc.)
- Measure and publish KPIs on a regular basis. Include aggregated demographic and neighborhood data on entrepreneurs being served, services provided, outcomes, etc. (See KPIs section)
Learn more about the Tactical Guide
COVID-19 Economic Response and Recovery
Create a Business Retention Advisory Council and Key Accounts Team
Consider the following stakeholders for an advisory council: city/ county and/or state economic development organization, metro chamber of commerce, retired business executives, city and/or state government official, utility representative, education entity, financial institution, professional services company, business owner/operators. Council members should be chosen for their skills, knowledge, expertise and connections.
Staff your key accounts team with key account managers from your economic development organization, chamber of commerce and/ or government officials. Each target business should have a key account manager, who is always available for the business to contact and should touch base at a regular interval (every 3–6 months). Ideally, the key account manager would have actively worked to land the project and has a relationship with senior management of the business.
It will also be important for the key accounts team — with the advisory council’s help — to build meaningful partnerships with organizations which can make a significant contribution to the program’s success, for example the Mayor/ city administrator, chamber of commerce, state economic development agency, local economic development organization, and other supporting organizations, which are willing to collaborate for the greater good.
Learn more about Business Retention Strategies
Periodically, survey your local employers to better understand their current and projected needs in areas such as declining consumer/business demand, transportation, workforce development, and regulatory issues. Your key accounts team should also serve as a touchpoint for information and warnings about any potential problems.
Key Questions Might Include:
- What challenges are you currently experiencing?
- What information or assistance could you use?
- What business assistance have you used or plan to use?
- Do you plan to reduce/ expand operations, etc.
Learn more about Business Retention Strategies
COVID-19 Economic Response and Recovery
Center employers and partners in data and program evaluation and realign efforts to ensure industry alignment with workforce efforts
Ways to Help Displaced and Unemployed Workers Re-enter the Labor Market
Background:
In order to respond to rapidly shifting and dynamic market adjustments, re-engaging business leaders, re-examining data, and identifying short-term and long-term action plans has become crucial to meeting both workforce supply and demand needs. Additionally, proactive efforts are being generated by industry themselves, and our efforts to help support these initiatives have required some flexibility in coordination and alignment.
The examples below represent city-led and workforce-aligned efforts to strengthen connection to education, training, and work-based learning opportunities; financial supports; and rapid reemployment that attempts to address the needs of particularly hard-hit communities with a focus on equity and the development of career pathways, as well as impacted industries.
Many local, regional and statewide efforts have sought to address the needs of businesses and workers through a variety of strategies considered promising practices that succeeded in the last economic downturn, aligned with more recent innovations. Most have leveraged existing sector strategy efforts and some have provided employment supports for virtual learning and virtual work initiatives, as well as the transition of workers to new career pathways based on transferrable skill sets.
Some local efforts have included new innovative twists to respond to the specifics of this COVIDrelated crisis, two of which we are highlighting for you.
Each example, to varying degrees, includes the following essential elements:
- Heavy reliance on real-time labor market information, partnership alignment, and employer engagement: All involve rapid assessment of data and realignment to new priorities and hit upon the key promising practice for all workforce efforts — they are industry-aligned or employer-led, and a broad swath of key trusted partners are engaged. There is a clear commitment to high-demand industries and occupations.
- Braiding traditional and more flexible funding sources: In each case there is a clear effort to align general funds, emergency grant funds and/or philanthropic funds to braid with traditional workforce development formula funding to ensure flexibility and responsiveness to immediate needs.
- Commitment to equity, as well as student and job seeker supports: These efforts have implemented new tools such as equity frameworks and rubrics in the recruitment and screening process, with a focus on transferrable skills between sectors, assistance to get back into the labor market in a temporary position and financial support to supplement temporary position income so that participants can also study part time to gain new skills. Each incorporates a heavy focus on worker and student wraparound supports such as case management, career navigation, and legal and mental health services.
Case Study
Baltimore Health Corps
Baltimore City Mayor’s Office of Employment Development- Baltimore, MD
Program Overview:
- Temporary employment for over 300 community members
- Focus on career pathways within health care
- Upskilling training available
- Support services for workers
In March of 2020, the Baltimore City Health Department, Baltimore City Mayor’s Office for Employment Development (MOED), Mayor’s Office of Performance and Innovation, Baltimore Corps, the Baltimore Civic Fund, HealthCare Access Maryland, Bloomberg Philanthropies’ Innovation Team (i-team), and Jhpiego, a Johns Hopkins University affiliate, partnered to address the dual need of responding to the public health crisis caused by the pandemic and rapid reskilling and reemployment of the available workforce.
The new initiative, the Baltimore Health Corps, focuses on contact tracing, a method of identifying people exposed to the novel coronavirus, with the intent of preventing and containing transmission.
Program Specifics Include:
- Training and employment of over 300 residents for immediately available contact tracing related positions, with a focus on helping residents get on long-term career paths.
- Majority of positions are contact tracers, but the project also employs a care coordination team of about 40, which connects residents to needed social services, as well as operations support staff, supervisors, directors, managers, and career navigators to support the temporary contact tracer positions.
- Positions pay from $35,000 and up to $80,000 for the highest-level positions, and each includes a stipend to cover health benefits. Most last for eight months.
The project team carefully crafted new rubrics for screening and rating candidates prior to opening the job portal in June. The purpose of the rubrics is to eliminate barriers and bias in the process, while increasing equity and access to disadvantaged populations. These include detailed directions for applicant pre-screening, resume review, group screening and breakout session rubrics, and a rubric for pre-recorded interviews.
Once resumes have been screened through the portal, those that receive middle scores in the rubric are invited to a group interview with behavioral questions, while those that are high-scoring receive a link to pre-record an introductory interview, which will later be reviewed by staff.
The emphasis of the selection criteria throughout the interview process is on customer service and the ability to display empathy, as well as any other transferrable skill sets. This process provides opportunity for those middle scores to still advance in the process, with some being referred to shortterm upskilling programs, rather than being immediately referred to other programs and services outside of the Baltimore Health Corps.
Once hired, individuals in contact tracer positions begin two weeks of in-person training, and then their work is conducted from a centralized office building location until they are comfortable and competent with the contact tracing platform, after which they may opt to work from home. New employees are provided with a laptop and cell phone.
The provision of equipment is an equity strategy to ensure that some of those most at risk in the pandemic have the tools they need to be employed. Positions also come with employee supports, provided through MOED, including career navigation, financial empowerment counseling, and free behavioral health and legal services.
For a select number of applicants (up to 100) who show potential but might not yet ready for the contact tracer positions, the initiative offers a four-week community health worker training to help strengthen their candidacy. Completers are recommended to employers for priority recruitment, which serves as yet another equity strategy for upskilling local residents.
Key Partnerships:
The Baltimore Health Corps initiative is driven by critical partnerships. Key partners and their roles include:
- Mayor’s Office of Employment Development is the primary workforce agency, providing planning and staff for the recruitment and screening structure, career navigation, and connection to behavioral health support and legal services (offered through with Catholic Charities and Maryland Volunteer Lawyers Services).
- The Baltimore Civic Fund serves as the fiscal sponsor and provides assistance with fundraising and funding consolidation that supports streamlined relationships between funders and the city.
- Baltimore Corps conducts recruitment, providing the application website and the recruitment structure.
- Mayor’s Office of Performance and Innovation provides strategic and project management support.
- Jhpiego provides operational support to the Health Department, along with acting as a training partner for contact tracers and providing structure for performance monitoring.
- The University of Maryland School of Public Health is evaluating the program and will conduct a process study and summative evaluation.
- They are working on final outcome measures and supporting the team by providing a summary of performance metrics.
- The Baltimore Innovation Team (i-team) is supported by Bloomberg Philanthropies which awards cities multi-year grants to create highly skilled in-house teams that are dedicated to solving big problems in new ways — from reducing violent crime to revitalizing neighborhoods to strengthening the growth of small businesses.
The full list of partners and funders for this project include:
- Abell Foundation
- Annie E. Casey Foundation
- Baltimore City Health Department
- Baltimore Community Foundation
- Baltimore Ravens
- Bank of America
- Jacob & Hilda Blaustein Foundation
- Bloomberg Philanthropies
- BGE
- CareFirst
- France-Merrick Foundation
- Goldseker Foundation
- BACH (Baltimore Alliance for Careers in Health)
- Baltimore City Health Department
- Baltimore Civic Fund
- Baltimore Corps
- Catholic Charities of Baltimore
- HealthCare Access Maryland
- Jhpiego
- Maryland Volunteer Lawyers Service
- Mayor’s Office of Employment Development
- Mayor’s Office of Performance and Innovation
- Univ. of Maryland School of Public Health
Funding:
The total cost of the initiative is $12.44 million. This public-private partnership was mobilized by a $3 million commitment from The Rockefeller Foundation through its Equity & Economic Opportunity and Health teams. The City of Baltimore has made a $4.5 million commitment to support this initiative, tapping into its CARES Act Funds.
Additional private funders and local institutions have contributed more than $3.6 million in support and include the Annie E. Casey Foundation, Bloomberg Philanthropies, CareFirst BlueCross BlueShield (CareFirst), the France-Merrick Foundation, the Goldseker Foundation, OSI — Baltimore, the PepsiCo Foundation, the Rauch Foundation, the Stulman Foundation, and the T. Rowe Price Foundation. The city will continue to raise the remaining $1.3 million as the project moves forward.
Key Challenges:
Rapid partnership building
MOED and the Health Department had not previously worked this closely before on a combined effort at this scale. The entire initiative was built on leveraging virtual tools such as Zoom and Webex, from remotely coordinating partnership alignment and communication to recruitment efforts.
Prior to the pandemic, the Health Department had not previously relied on the workforce system for hiring needs, and did report having struggled at various times with recruitment and identifying applicants who meet the needs of a specific position but had not aligned themselves with the workforce system.
Through this new program, the Health Department expressed their satisfaction with the candidates that have been onboarded and working for a few weeks now. Baltimore Corps’ work to identify candidates who would be successful in this environment has been pivotal to their success.
The Health Department would recommend to other similar departments that are uneasy at taking on this challenge that it really has been an incredible experience, they are very happy and pleased with the results thus far and are looking forward to continuing the relationship.
Communicating vision to existing program staff
Developing processes for a large recruitment and placement initiative while not greatly expanding staff numbers (FTEs) could have been daunting to existing staff. Leadership developed a clear plan for weekly recruitment process flow and spoke directly with team members about the importance of the mission and value to the community. As a result of sharing the broader community vision, they were able to engender a sense of shared ownership and buy-in from staff as they launched the program.
Aligning communication strategy
Aligning a large multi-partner communication plan can be challenging in the best of times. At the outset, the Public Information Officers for each organization came together to engage their preexisting Joint Information Center (JIC) and worked to align their communication efforts. It had existed prior to the project; and, it was effectively leveraged in a virtual environment to coordinate the rapid building of this effort.
The Health Department took a lead role, along with MOED and Jhpiego, to get the word out to partners, and to the public through public virtual town halls, and at all relevant events held throughout Baltimore City. Additionally, they employed the use of multiple social media outlets, such as Twitter, Facebook, and Instagram. Partners met weekly, and shared information frequently across major program components, and continue to check in regularly as needed.
Summary of Project Impact
The team has received 4,500 applications since the program launched on June 4, 2020. As of November 6, over 200 applicants have accepted offers to join the Health Corps, and nearly 175 have already started their temporary positions with HCAM and the Health Department. To serve these staff, the Mayor’s Office of Employment Development hired five career navigators and placed approximately 100 participants into community health worker (CHW) training through the Baltimore Alliance for Careers in Healthcare.
The program team has contracted with University of Maryland School of Public Health to act as external evaluators. They will track standard workforce metrics as required by their grants but are looking to move beyond the traditional measures. They are also evaluating the public health contracting side of the project, as well as care coordination. The team will also conduct a post-intervention analysis to determine if the Health Corps program led participants to long-term employment within a health care career pathway.
Adapt This Approach:
Cost and Time Commitments:
From initial award to program launch, this program took six weeks. The rapid pace was driven by high COVID-19 case volume in the late spring and summer and a recognition of immediate need. The time and resources required to implement this model will depend on a variety of factors including:
- Availability and flexibility of funding streams
- Flexibility of existing team to work overtime and adaptability to shifting priorities
- Existing relationships and coordination with partners
- Community support and outreach strategies
Do:
- Do borrow from other models and adapt to local context.
The team leveraged the Massachusetts Partners in Health model to develop their contact tracing hiring strategy to allow for an explicit focus on rapid re-employment of the unemployed. They could have focused on quickly hiring the highest level of education possible, but their local commitment to employing dislocated workers with an equity lens required different strategies. The team believes the Baltimore Model is a promising and adaptive approach for other cities looking to expand their contact tracing capacity while addressing their jurisdiction’s economic and social needs. - Do engage employers throughout the process.
Because of the focus on upskilling participants and putting them on the road to clear career pathways in health, the team made the employer partners a part of the entire process — from weekly meetings to keeping them informed of participants’ training status. They were, of course, a key partner to the initiative, but their full engagement helped to drive the success of the recruitment process, and, in this way, demonstrated the key benefits of employer alignment. The employers’ public health expertise informed the program design and ensured that participants will come out of the program with the skills needed to go into full-time employment within an industry career pathway. - Do begin with a diverse and connected project management team.
The core team at Baltimore City included workforce experts, epidemiologists, community health work practitioners, and managers across each of the program objectives. Through these diverse viewpoints and early, open dialogue about program aims, the team was able to align its workforce and public health aims towards creating the most effective program possible. The team began by developing a solid operational framework that leveraged existing partnership organizations to support rapid implementation. The larger core project team across partners included leaders from all of the aligned organizations, totaling between 45-55 members.
Don’t:
- Don’t rely solely on traditional funding strategies.
Alignment of private funds and CARES Act funds, with a small portion of dislocated worker funds, provided the program team the flexibility to move ahead with recruitment and hiring for positions quickly to respond to urgent demand. Flexible funds also allowed Baltimore to contract for legal and mental health service supports quickly, and to support CHW training. - Don’t rely on traditional hiring strategies.
The Health Department partnered with the workforce team to craft job postings with no education requirements, which opened the process to a wide swath of the community. They also expedited their hiring process by working closely with Baltimore Corps and Jhpiego, employing the use of their existing online platform for screening candidates, and by developing a clear rubric and comprehensive plan for interviewing, training, and hiring.
Case Study #2
Train for Jobs SA, San Antonio, TX
Program Overview:
- Training stipend of $15/hr
- Up to $450 per week
- Up to 10,000 residents by September 2021
- Anticipate 80% receiving wraparound support
In May 2020, Workforce Solutions Alamo (WSA), in partnership with the City of San Antonio and Bexar County, established Train for Jobs SA, a training program designed to quickly upskill dislocated individuals for high-growth industries and occupations.
In addition to free training, participants also receive weekly stipends and significant wraparound services to support successful completion of the program and then placement into a job. The program was made possible through the commitment of the City of San Antonio and Bexar County officials who prioritized workforce development as their leading strategy to guide the city into and through recovery from the pandemic.
The overall goal of the program is to provide economic stability for those who are displaced as well as ensure the talent needed to support local industry is available as businesses begin to recover. Train for Jobs SA aims to serve up to 10,000 San Antonio and Bexar County residents by September 2021.
Eligible participants enroll via phone, and once in the program, complete a skills and career assessment. Participants may then be enrolled in high school equivalency preparation, or short-term, long-term or on-the-job training, all of which are aligned to in demand occupations in the city’s target industries and growth occupations. There are a myriad of training courses available, both on and off of their Eligible Training Provider List (ETPL).
Qualified participants are eligible to receive stipends of $15/hour (for between a minimum of 6 hours and a maximum of 30 hours per week) for actual time spent in an approved training program, up to a maximum of $450 stipend per week. The stipend is made available for the full length of the training, with a focus on participants attaining new skills or credentials and keeping them engaged after the training to advance on a career pathway.
Train for Jobs SA is also a key driver supporting the City of San Antonio’s long-term goal of decreasing economic segregation. The program developed and uses an equity matrix questionnaire to identify participants in specific areas who are more at risk and prioritize them for enrollment and additional services.
Up to 80% of program participants are anticipated to receive comprehensive wraparound support such as case management, career navigation, and connection to other Workforce Innovation and Opportunity Act (WIOA)-funded services.
Key Partnerships:
Key partners for this project include:
Funding:
Funding was awarded to the Train for Jobs SA program in the amount of $12 million, with $8 million provided by the City of San Antonio General Fund and $4 million in Coronavirus Relief funding. Although they have received significant disaster grants, this program is separate and fully funded by city and county dollars. Co-enrollment and alignment with WIOA-funded programs is encouraged where appropriate.
Key Challenges:
Shifting to virtual delivery
Train for Jobs SA is working to improve virtual onboarding and orientation for participants. The project team is piloting online open sessions for orientations and the development of a video tutorial on how to sign up for services, to accompany the registration site.
Partner referrals and participant awareness
WSA noted that building system and public awareness is an ongoing challenge with any new program, yet it is critical to support referrals into the program. To address this challenge, the WSA team has launched a multi-modal messaging effort, including social media outlets such as Facebook, Twitter, Instagram, and numerous websites, to increase overall public awareness as well as reach specific populations targeted by the program.
Summary of Project Impact
With the start of the program in mid-August 2020, and active participant recruitment beginning in September, intake is active and ongoing. The team has developed a set of goals and measures for the project that include by September 2021 an anticipated: 4,000 assessed, 1,750 receiving case management services, 1,400 receiving short-term training, 100 receiving long-term training, 1,500 receiving stipends, and 1,000 placed in on-the-job training and employment. In the first five weeks of the program, 78 participants were placed in shortterm training, and 21 in long-term training.
Adapt This Approach:
Cost and Time Commitments:
With strong support from the Mayor’s office, funding was awarded during the summer and the program began in mid-August. In alignment with citywide equity goals, and more flexible funding streams, they were able to stand up a new, large program in a matter of weeks, and the program launched at the beginning of September. The time and resources needed to implement this model will depend on a variety of factors including:
- Flexibility of funding streams
- Buy-in and adaptability of partners
- Ability to borrow from existing tools and structures
- Availability of staff
DO:
- Do start — and proceed — with good data.
Prior to COVID, WSA determined high-growth occupations and identified the target industries that aligned with economic development goals for the region. Although WSA is operating under the assumption that many industries will return to previous employment levels post-COVID, they are also using real-time labor market information and job postings (such as Burning Glass and Help Wanted Online data) to monitor monthly shifts and pivot their training investments accordingly. - Do identify training providers upfront.
Provide as many options as possible by broadening the training provider pool and expanding the ETPL. By expanding the list of programs to include short-term as well as long-term, increasing the variety of training to all of the regional industries in demand, and increasing flexibility in training schedules, the program can become relevant for a broader array of participants. Training providers are a critical part of the planning process and can support workforce staff in identifying training gaps more quickly. - Do focus on program awareness.
Focus just as much on partner and staff awareness as participant awareness in your outreach campaign. Intentionally messaging the availability and value of services provided and quickly establishing an efficient process to drive program referrals will shorten the time frame between program design and participant enrollment. - Do focus on building trust between local elected officials and the local workforce board.
A key to success of this project has been the positioning of the local workforce development board (LWDB) as a natural leader in the region. The LWDB is seen by local elected officials (LEOs) as a trusted entity with the ability to analyze unemployment data as well as real-time data to help officials better assess the current situation and those most impacted by the pandemic. - Do incorporate strategies to reach equity goals.
The City of San Antonio uses an equity lens to prioritize investments and policy decisions. As previously noted, Train for Jobs SA uses an equity matrix to target key populations for recruitment and provides extensive support and wraparound services to drive successful program outcomes.
DON’T:
- Don’t rely solely on traditional funding strategies. A key to standing up the program in short order has been the ability to identify flexible funding streams that allow financial resources to be implemented quickly and in an innovative manner. The board worked directly with the Mayor’s office and other local city leadership to make general fund dollars available to support this program.
Resources:
- Train for Jobs SA informational site
- Participant site
- Workforce Solutions Alamo site
- San Antonio equity maps
- San Antonio, TX press release – $2 Million Dislocated Worker Upskilling Grant
- San Antonio, TX press release – $450 Stipend for Retraining
Learn more about the Workforce Tactical Guide
COVID-19 Economic Response and Recovery
Center programs around local, high-growth and high-demand industries
Ways to Help Youth Prepare to Enter the Labor Market
Background:
In light of social distancing and COVID-19 regulations, many summer youth programs were canceled and year-round programs significantly curtailed. These programs, however, are critical for underserved populations, both financially and as a means of providing youth with opportunities to develop skills and exposure to careers.
Youth overall have been gravely impacted by unemployment due to COVID-19, with rates generally higher in 2020 than during and after the Great Recession. Minority youth have experienced the greatest impact from unemployment, and youth generally have been disproportionately represented in job losses in industries such as food service, recreation, and hospitality.
Given the importance of youth employment, both for financial reasons and to ensuring exposure to the world of work, this toolkit highlights two programs that successfully pivoted to a virtual approach. Successful elements of both programs, to varying degrees, include:
Each example, to varying degrees, includes the following essential elements:
Major employers are key.
In both the Charlotte Mayor’s Youth Employment Program (MYEP) and the DTE Energy Summer Youth Internship Program (SYIP) examples, major employers (both large and growing) played major roles in the success of their respective programs. Due to their size, they are able to dedicate the human resources, and in some cases the financial resources, to providing summer employment opportunities for youth.
Commitment to growing talent for industries that are high-demand locally.
The MYEP and SYIP both focus on industries that are growing locally. The SYIP includes a focus on specifically growing the energy talent pipeline to ensure it has an ongoing supply of talent, while the MYEP program is focused on exposing youth to local opportunities in the city’s target industries as a talent development strategy and a workforce retention tool.
Robust partnerships improved program funding and programming.
The MYEP was closely connected to the secondary school system — both for funding and for access to teacher mentors — and the SYIP program had close partnerships with the local public workforce system and a youth-focused non-profit. These partnerships enhanced both programs’ ability to pivot quickly from an in-person to a virtual approach.
Leveraged virtual technology platforms and software to deliver engaging, relevant content.
In both examples, the lead organization procured one or more third parties to provide or develop content to use in their virtual internship program. MYEP’s solution was totally customized, while SYIP’s was more “off the shelf,” but in both cases, the use of a blended approach — engagement in a web-based program plus employer-specific activities — allowed the programs to provide a rich, diverse experience.
Case Study #1
The City of Charlotte’s Mayor’s Youth Employment Program, Charlotte, NC
Program Overview:
- July 6–August 7
- Mondays–Thursdays from 9:30–2:30
- 315 Participants
- 20 Team Leads
- Teams of 4–5
- $900 Scholarship
The Mayor’s Youth Employment Program has been connecting youth in Charlotte with local employers since 1986 with a focus on leveraging relationships with businesses and the community to provide meaningful, career-oriented internships for youth. While MYEP had traditionally provided in-person experiences, it was clear early in 2020 that in-person internships were not an option for the over 500 students enrolled in the program.
In March, the City of Charlotte’s MYEP team began reimagining what a virtual internship might look like. Through a connection with the Charlotte Executive Leadership Council (CELC), the team contracted with Radius Learning, a company that develops workbased education pathways with the private sector and academic institutions. They immediately began to re-engineer the MYEP’s summer experience and were quickly joined by Charlotte-Mecklenburg Schools (CMS) and LinkedIn Learning in the effort to identify and secure funding, human capital resources, and learning assets.
Over a period of weeks, the aforementioned partners, also known as the MYEP Virtual Pathways Team, collaborated with leading employers in the region to develop five virtual pathways:
- Advanced Manufacturing
- Business & Finance
- Technology
- Innovation
- Healthcare
Charlotte employers shared learning and development content and information on their skills profiles, which Radius then incorporated into five week pathway experiences for MYEP participants. Each pathway included 100 hours of skills-based tasks simulating future jobs and was aligned with an overall project related to a real-world challenge in the community. The MYEP Virtual Pathways Team worked to design experiences so youth felt like they had a job, rather than watching someone else do a job, in order to create buy-in and opportunities for growth. They also were intentional about designing work-based learning activities through which participants would experience success and have a sense of contributing towards the greater good.
Virtual pathways consisted of:
- Skills development provided in partnership with Radius Learning and LinkedIn Learning
- Work-based adventures to expose participants to the tasks they will face in future roles
- Coaching sessions with team leads from Charlotte-Mecklenburg Schools
- Industry interactive sessions with representatives from local employers
- Life skills sessions focused on developing confidence and professional habits
The design of each pathway included Radius Learning’s 360° Future Skills Fundamentals framework that focuses on the changing skills needed for the next generation of work. Key skill areas include organizational, socioemotional, rational, technological and entrepreneurial. The pathways and the platform were built by Radius Learning in about 90 days.
Key Partnerships:
- City of Charlotte Youth Programs administers the program and is one of the funders.
- Charlotte-Mecklenburg Schools (CMS) CTE provided Perkins funding for 20 Career and Technical Education teachers to mentor youth through the process.
- The curriculum was developed and provided by Radius Learning and LinkedIn Learning.
- Radius Learning built the platform.
- Industry partners included Bank of America, Atrium Healthcare, Siemens, Accenture, Sealed Air, Rare Roots Hospitality, Red Ventures, Balfour Beatty Construction, Corsan, LS3P, Beacon Partners, Cardinal Innovations Healthcare, Project 658, Messer.
- Although the Charlotte Executive Leadership Council did not provide funding for the project, the organization advocated on behalf of the MYEP, which was very helpful.
Funding:
The total budget of the MYEP program was approximately $474,680 (not including six staff members). Of that, business partners donated approximately $277,280 for student scholarships. The virtual platform (developed by Radius) cost $100,000 of which $72,590 was paid by the City and $27,140 was paid by Charlotte-Mecklenburg Schools.
Key Challenges:
Leveraging funding streams to pay students.
One challenge identified by the MYEP team was determining how to utilize the various funding streams available to provide monetary compensation to students. The city revised its vendor requirements to allow students to receive scholarships at the end of the program. Youth were classified as “program participants” and staff provided hours completion documentation to the city’s Human Resources Department. An additional 100 students were funded through CMS and turned in weekly timesheets.
Access to technology and the Internet.
The city leveraged federal Perkins funding provided through CMS and corporate donations to ensure all participating youth had access to a Chromebook and hotspot. MYEP provided hotspots to students who were not enrolled in CMS. Although Chromebook limitations caused some students to experience technical issues when accessing the learning platform, the close relationship with Radius Learning allowed the City of Charlotte and CMS to real-time troubleshoot issues for students. Platform developers now have working knowledge of Chromebook limitations and can develop future content that will work with all available equipment provided to the students.
Summary of Project Impact
- 50-plus professionals engaged with youth
- 291 youth earned certificates provided by top employers.
- Youth in the program:
– Developed new financial technologies with Bank of America
– Reimagined the city’s infrastructure with Siemens
– Expanded healthcare access with Atrium
– Developed sustainable innovations with Sealed Air
– Designed platforms to support small businesses with Accenture
Adapt This Approach:
Steps to Success – Step 3
Step 3a: Employer Partnerships
- Sign up employers for 3–5 tracks.
- Develop concepts for 5 tracks.
- Share track concepts with prospective industry partners.
- Scope engagement with executives at prospective employers. Executives communicate hiring challenges and future talent needs.
- Present employers with custom track concepts resulting from scoping sessions.
- Sign up 3–5 employers to lead tracks.
- Engage employer in scoping pathways
- Executive assigns a liaison/champion for pathway success.
- Managers share sample tasks and job assignments for target occupations.
- HR shares hiring assessments and candidate criteria.
- Develop pathway and submit concepts for review and collaborative editing with employer.
- Employer sets target outcomes (ideal number of students, potential hiring commitments) for success.
- Employer approves pathway
- Schedule employer volunteers to engage with youth.
- Managers upload videos, write welcome messages, and provide introductory letters for each pathway stage.
- Assign managers to coach/engage with student teams at structured touchpoints throughout the program.
- Develop and provide for employer review a schedule of programmed interactions for employees engaged in the delivery of pathway program.
- Schedule 2–3 webinars with SMEs from the company.
Step 3b: Learning and Experience Design
- Develop pathway blueprints
- Develop learning design architecture and refine with team.
- Collaborate with school CTE program to define conditions for student success and scope pathway skills for beginner skill level.
- Develop blueprint for the required number of hours, outlining authentic work-based tasks to be completed at each stage.
- Based on employer feedback, adapt pathway for each track.
- Develop pathway for each track
- Define separate assignments and work-based learning tasks for each track based on employer feedback.
- Build in LinkedIn Learning paths to provide interactive content for each track.
- Demo a day in the life of a youth participant to partners and refine based on feedback.
- Submit pathways to partners and employers for collaborative review.
- Demo student experience
- Present experience to select youth participants and get feedback. Refine.
- Build assessment systems for managers to provide feedback to students at key stages.
- Schedule interactions between students and managers to align with pathway content.
- Demo pathways to partners as time allows prior to program launch.
Step 3c: Digital Design and Development
- Build pathways with interactive platform
- Define essential features for each track.
- Test features on platform.
- Scope virtual experience and interactive elements.
- Demo and launch virtual pathways.
- Upload each pathway onto the platform and demo to partners. Test IT infrastructure.
- License team subscriptions for tools to assign to students.
- Launch virtual pathways for students to access.
Step 3d: Pathway Delivery Plan
- Schedule pathway programming and delivery.
- Schedule the complete set of interactions between students, industry partners, and volunteers.
- Work with partners to define conditions for a successful experience for each stakeholder.
- Develop, refine, approve pathway management (outcomes strategy) plan.
Cost and Time Commitments:
The MYEP team was able to reimagine this program within 90 days due in large part to their partnerships with CMS and major employers in the region as well as its ability to rapidly procure the services of a learning technology partner.
Additionally, because this was a city-run program, the City of Charlotte Youth Programs staff were able to bring to bear their own staff time to redesign the program. For cities interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing relationships and coordination with partners and employers
- Ability to leverage third party vendors to quickly design and develop programming and/or other needed program elements
- Availability of staff to redesign the program
- Funding flexibility. Although Charlotte was able to pull this off in 90 days, MYEP leadership noted that additional planning time would have benefited their model and likely allowed for the inclusion of additional pathways and participants.
Do:
Act early:
- Begin to reimagine how to provide services via an asset-based approach.
- Identify elements and infrastructure currently available to your program.
- Think about what additional elements, infrastructure, and technology would be nice to have (virtual learning platform, funding for stipends, additional staff support, alignment with in-demand industry sectors, etc.).
- Identify partners with similar missions and initiatives who may be interested in collaborating. Use your connections across your economic ecosystem to help identify industry partners who can contribute (monetary, work-based learning assistance, etc.).
- Come to the table with ideas. Be willing to listen to ideas of others.
- Look for common ground that can help you develop a plan.
- Do evaluate proven models, such as the Swiss Apprenticeship system that seek alignment between education and employment.
- Do identify virtual work-based learning experiences that are flexible and offer access to future employment.
- Do find partners who can deliver online learning platforms that track activity, hours, and progress.
- Do think about scale and how this project can be scaled up for multiple participants or year-round learning.
- Do reach out to local school systems to see how goals can be leveraged.
Don’t:
- Don’t assume funding streams can all be used in the same way. Creative thinking and problem-solving may be needed to identify which program components each funding stream can support and how to ensure documentation requirements are met
Resources:
Case Study #2
DTE Energy “Work From Anywhere” Toolkit and Summer Youth Internship Program, Detroit, MI
Program Overview:
- Training stipend of $15/hr
- Up to $450 per week
- Up to 10,000 residents by September 2021
- Anticipate 80% receiving wraparound support
DTE Energy (NYSE: DTE) is a Detroit-based diversified energy company serving more than 3 million electric and natural gas customers in Michigan. Since 2017, DTE has worked directly with the city of Detroit on a variety of workforce and talent development efforts that align with the company’s aspirations to be a “Force for Growth” and promote prosperity in the communities where DTE’s 10,000- plus employees live and serve.
This includes projects that move the organization closer to achieving DTE’s “Employment and Education” goals including:
- Closing the digital divide impacting Detroit schoolchildren
- Providing FIRST Robotics sponsorships
- Hosting and participating in workshops and educational programs
- Providing training and work-based experiences that include internships and cooperatives
DTE believes internships offer a win-win opportunity for the company to share knowledge with the next generation of leaders and position youth for future success in a learning environment that also fills DTE’s talent pipeline with motivated, prepared candidates.
As a result of this commitment, DTE traditionally employs or sponsors 1,500 students annually: 850 interns on-site and 650 students through the DTE Energy Foundation that are supported through programs such as Grow Detroit Young Talent (GYDT), a summer program that serves 8,000 youth.
In early 2020, when it was clear the COVID-19 pandemic would greatly impact its summer intern programs, DTE leaders knew they needed to find a way to sustain these opportunities for students. DTE leaders formed an emergency planning team comprising experts who had worked together to tackle big workforce and talent challenges for more than three years.
A key partner in this effort was the Detroit Employment Solutions Corporation (DESC), the City of Detroit’s workforce agency and one of 16 Michigan Works! agencies statewide. The team met weekly to transition its on-site internship approach into a full virtual program. Team members knew converting internship programs to a virtual or “work from anywhere” office needed to include new and creative ways to complete meaningful work, collaborate with leaders and co-workers, and stay socially connected without meeting in person.
As a result of these efforts, DTE reimagined the structure of its programs, and provided a corporate contribution in March 2020 of $1,000,000 for stipends for their career pathway interns, and the deployment of virtual work experience platforms. DTE’s Workforce Development team also developed a Work From Anywhere Toolkit to aid other companies moving to virtual internships. In the summer of 2020, DTE served more than 500 interns, including 86 high school students. Stipends for high school students ranged from $11 to $13 per hour during a six-week experience with engaging activities and training designed to build employability skills.
Youth virtually connected with mentors daily and had opportunities to connect with their peers the same way. They also engaged with two web-based platforms as part of their internship program: 1) Educational Data Systems, Inc. (EDSI) provided a variety of virtual instructor-led training specific to the energy industry, using a project-based approach through cohorts of students to provide practical application of skills; and 2) Virtual Job Shadow provided career exploration opportunities.
Key Partnerships:
- DTE Energy provided internal in-kind support from across the company to ensure the success and sustainability of the program.
- Multiple business units worked to develop the toolkit, provide IT hardware and support, and mentor and engage youth throughout their internships.
- Grow Detroit’s Young Talent (GDYT) is a citywide summer jobs program that trains and employs young adults between the ages of 14 and 24 for up to 120 hours.
- Detroit Employment Solutions Corporation (DESC) is the City of Detroit’s workforce agency and reports to the Mayor’s Workforce Development Board, which was established by the Mayor of Detroit. DESC is also the lead agency for Detroit at Work, which provides job placement, search, training, career advisement and other supportive services to tens of thousands of Detroiters every year. DESC was instrumental in the redesign of the program.
Funding:
DTE and the DTE Foundation provided extensive financial and in-kind resources to support the Summer Youth Internship Program and a corresponding toolkit:
- The toolkit was funded through in-kind and repurposed DTE corporate funds and developed in partnership with several DTE business units.
- The DTE IT department set up a mobile laptop and hotspot assignment and support center to ensure all summer interns could successfully access virtual opportunities.
- The DTE Foundation provides $600,000 every year to fund program operations and student stipends for career pathway interns that work at companies across the region and are registered with Grow Detroit’s Young Talent.
- DTE dedicates two full-time employees to run its high school intern program; other staff helped as needed to support the transition to a virtual design. During the six-week program, four employees dedicated approximately 25% of their time to support the program.
- DTE provided funding to GDYT at the end of 2019 to support the purchase of the Educational Data Systems, Inc. (EDSI) and Virtual Job Shadow platforms used for the internship program.
Key Challenges:
Virtual connections pose challenges to initial relationship building.
In the beginning, students took a bit longer to feel comfortable connecting with their mentors and DTE staff. DTE’s Workforce Development team worked to develop engaging programming with interactive segments each day including Motivational Mondays, TikTok Tuesdays, Wellness Wednesdays, and Interactive Thursdays. Mentors and staff also checked in with each student twice daily to build rapport with the students.
Virtual programs still need to help interns develop professional skills, while simultaneously introducing them to the workforce.
Interns need structure that supports both needs, so the program was designed with virtual work, virtual job shadowing, career awareness, essential skills training, mentorship, and networking components in mind.
- 67% of the program focused on work within assigned business units
– Job-specific work exposure
– Virtual mentors
– Capstone project - 33% of the program focused on career development
– Office and skilled trades training
– Motivational speakers
– Virtual tours
Students’ home environments may not be ideal for a virtual internship approach
The program recognizes that students may join from challenging remote work environments or homes that are not ideally suited for remote work. Specific challenges included lack of air conditioning; a private, quiet place to work; and or home environments where students were uncomfortable sharing on camera. Purchasing virtual backgrounds for students can help students feel comfortable to turn on their camera while at home. Program mentors and leaders recognized this, focused on wellness of the student and worked to maintain engagement with students through daily check-ins and interactive programming in spite of these challenges.
Summary of Project Impact
DTE reports the following outcomes:
- 95% of the 500 youth transitioned to virtual operations
- 86 high school students (16–18 years old) served
– 100% transitioned to a virtual internship
– 80% completion rate
– 300+ hours volunteered by mentors
DTE is committed to continuous improvement and asked all 500 students to complete surveys at the beginning and the end of the program. Of youth who participated:
- 83% found it easy/very easy to transition to virtual work
- 96% agreed/strongly agreed they developed meaningful connections
- 81% rated their workgroups as highly or generally available and responsive and their leaders at 71%
- 81% reported an excellent experience with their mentor
- 60% prefer combination of virtual and on-site work
- 24% prefer on-site work
- 14% prefer virtual
- 88% said the program fully met expectations or exceeded expectations
DTE expects that next year will see a hybrid approach and intends to use the feedback and data collected to improve the program and prepare for next year.
Adapt This Approach:
DTE developed a detailed 31-page toolkit as a resource to help other organizations create a successful and efficient virtual internship program. The following map was developed by DTE to outline the development process:
Cost and Time Commitments
DTE and the DTE Foundation provided extensive financial and in-kind resources to reimagine its Summer Youth Internship Program and develop the corresponding toolkit. Additionally, DTE’s ability to leverage the expertise of multiple divisions (IT, HR, Communications, etc.) within its own company contributed greatly to its success.
For companies interested in duplicating this model, the time and resources required will depend on a variety of factors including:
- Existing internship program or experience with providing internships as part of a city-run program
- Commitment and support from company (both financial and in-kind)
- Relationships and coordination with external partners
- Availability of funding
- Availability of staff to design, implement, and run the program as well as serve as mentors.
Do:
- Do consider the high level of internal/in-kind resources that need to be committed both to organize the virtual internship program and mentor participants. The number of internships offered can be scaled, though, to match the available stipend and in-kind resources.
- Do leverage the internal planning skills of your organization. DTE specifically capitalized on its internal consulting and planning skill set to redesign its programs.
- Do look for ways to strategically partner with external organizations, identify areas where your missions align and engage leaders with a passion for outcomes. DTE was highly engaged with its local workforce agency and tapped into the experience of that organization and other non-profits.
- Do communicate regularly with leadership and partners. Maintaining constant communication is important to ensure everyone is on the same page and working effectively and efficiently.
- Do identify one or two big companies to guide/drive your city’s broader summer youth program, then ask the city’s leaders to bring in other companies for additional support. Include corporate giving and tax incentives in your “what’s in it for me” message.
- Do use a competitive procurement process to identify vendors. Even if it is a fast process, this is valuable for ensuring that you buy a competitively priced product or service.
- Do ensure your programming is developmentally appropriate. Youth can’t sit in front of a computer all day and stay engaged! Do remember “purpose” is more important than “process.” Be flexible and don’t let procedural issues become barriers to success.
- Do expand your network of partners to the state and national levels. This provides opportunities to share your good work and also learn new approaches and strategies from other parts of the state and nation. DTE, specifically, is involved with the Michigan Energy Workforce Development Consortium, the Center for Energy Workforce Development, the Michigan State Department of Education and the U.S. Chamber of Commerce.
- Do ensure you are focused on your company’s internship hiring timeline and discuss with your partners well in advance of the timing needed to source students. It can be overly burdensome or difficult to align your internal processes with external deadlines so it’s important to closely evaluate timelines and collaborate/adjust as needed.
Don’t:
- Don’t expect 100% student completion. Some students face challenging personal situations and home environments, and some will experience unexpected situations, e.g., needing to complete summer school due to pandemic-related disruptions in the spring, and may also have more than one job.
Learn more about the Workforce Tactical Guide