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COVID-19 Economic Response and Recovery

Help Your Industry to be at the Front of “The New Normal”


The pandemic is turning the travel industry upside down and has changed the way people think about travel. “The next incarnation of tourism is on its way.”


  • Do recognize that many governments and DMOs are siloed, risk-averse, and bureaucratic organizations, and will find it very hard to digitally transform. Therefore, partner with brands and technology vendors which are better placed to develop solutions.
  • Do seek innovative business and revenue models, where each party contributes something and each party benefits. Governments and DMOs should not underestimate the value of their authority, bully pulpit, data, audience reach and engagement, relationships, and ability
    to “get things done” in the city.


  • Don’t try to turn a DMO into a tech development company, as this is not your core strength.
  • Don’t undervalue your assets and don’t simply hand over your data. Try to price what it would cost the vendor/partner to purchase these assets or achieve the same benefits on the open market.

Learn more about the Tactical Guide