Appendix 3

Example of an end-to-end solution for an engaged CRM hub that uses off-the-shelf hardware/software, and would enable a destination to:

• Present relevant information, in real time, across all digital and traditional communications channels, based on knowledge of visitors’ interests and likes.
• Maintain relationships with visitors by staying in touch via chatbots, newsletters and direct marketing initiatives with information that is relevant to their changing likes and interests.