Skip to main content

Appendix 3

EXAMPLE OF A DESTINATION’S ENGAGED CRM DATA HUB

Example of an end-to-end solution for an engaged CRM hub that uses off-the-shelf hardware/software, and would enable a destination to:

  • Present relevant information, in real time, across all digital and traditional communications channels, based on knowledge of visitors’ interests and likes.
  • Maintain relationships with visitors by staying in touch via chatbots, newsletters and direct marketing initiatives with information that is relevant to their changing likes and interests.

END-TO-END SOLUTION