Los Angeles

Beyond the big screen – a focus on resident life in L.A.

Los Angeles has long captured the attention of audiences who have gotten to know the country’s second-largest city through movie and TV screens. But, for its millions of residents, L.A. is — and aspires to be — far more than its Hollywood persona. With the goal of diversifying its image, businesses, and neighborhoods, the city wanted our support in helping bring the mayor’s “Back to Basics” agenda to life.